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Nicole DiMarco with All About The Freeze
Manage episode 444176372 series 2928125
Nicole DiMarco of West Deptford, NJ sells freeze dried candy with her cottage food business, All About The Freeze.
Nicole’s entry point into the cottage food world was quite different than most. Many entrepreneurs convert a longtime hobby into a business, but Nicole decided to start a freeze dried candy business before she had any actual experience making freeze dried candy.
However, Nicole did have quite a lot of experience in sales, retail, and social media, and those skills have helped her build a very successful cottage food business in less than one year!
What You’ll Learn
- How to free your time without sacrificing financial stability
- The importance of adapting to changes in social media algorithms
- How to effectively utilize Facebook and Instagram to grow your business presence
- Why consistency is crucial on social media platforms
- How to strike a balance between professionalism and personal brand authenticity
- How to overcome challenges posed by restrictive cottage food laws
- Why you must differentiate your products in a saturated market
- The essential steps to take when pivoting your business
- How to engage social media followers and convert them into customers
- How to plan and prepare for high-volume sales at festivals and markets
- The pros and cons of in-person selling versus online selling
Resources
All About The Freeze (Facebook | Instagram | Tiktok)
Free Tutorial: Intro To Email Marketing
Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.
I created this free tutorial that will walk you through the essentials of using ConvertKit to build an email list and get more followers!
Get full show notes and transcript here: https://forrager.com/podcast/125
130 episodes
Manage episode 444176372 series 2928125
Nicole DiMarco of West Deptford, NJ sells freeze dried candy with her cottage food business, All About The Freeze.
Nicole’s entry point into the cottage food world was quite different than most. Many entrepreneurs convert a longtime hobby into a business, but Nicole decided to start a freeze dried candy business before she had any actual experience making freeze dried candy.
However, Nicole did have quite a lot of experience in sales, retail, and social media, and those skills have helped her build a very successful cottage food business in less than one year!
What You’ll Learn
- How to free your time without sacrificing financial stability
- The importance of adapting to changes in social media algorithms
- How to effectively utilize Facebook and Instagram to grow your business presence
- Why consistency is crucial on social media platforms
- How to strike a balance between professionalism and personal brand authenticity
- How to overcome challenges posed by restrictive cottage food laws
- Why you must differentiate your products in a saturated market
- The essential steps to take when pivoting your business
- How to engage social media followers and convert them into customers
- How to plan and prepare for high-volume sales at festivals and markets
- The pros and cons of in-person selling versus online selling
Resources
All About The Freeze (Facebook | Instagram | Tiktok)
Free Tutorial: Intro To Email Marketing
Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.
I created this free tutorial that will walk you through the essentials of using ConvertKit to build an email list and get more followers!
Get full show notes and transcript here: https://forrager.com/podcast/125
130 episodes
Tous les épisodes
×1 Denise Golia with Dee’s Little Sweets 53:46
1 Jondell Lafont-Garcia with Fluff Marshmallow Co. 59:59
1 Wynter Hosier with Etta’s Gooey Goodies 59:56
1 Joan Eppehimer & Jason Madison with Aunt Joan’s Pearl City Popcorn 59:24
1 Kristi Otto with One More Bite Organic Desserts 59:19
1 Nicole DiMarco with All About The Freeze 59:57
1 Steph Uittenbogaard with Fifi’s Patisseries 54:36
1 Jenn Bowersock with Jenn’s Backstube 46:25
1 Tyler & Angie Worthey with Worthey Peppers 59:58
1 Ka’Terra Dettbarn with Sweet Addiction 48:50
1 Valerie Allensworth with The Donut Lady 59:24
1 Marci Larson with Kahler’s Cakes 46:10
1 Jenifer & Tristan Hoke with The Drunken Chef 52:29
1 Rob Sanz with Rise Artisan Sourdough 59:58
1 Elisa Marie Lords with Elisa Marie Baking 1:00:00
1 Tiffany Hill with Think Pink Bakers 55:18
1 Tiffany Hill with The Pink Crumbb 53:41
1 Mark Elvidge with Vermont Nut Free Chocolates 59:49
1 Monique Germaine with Kneading to Bake 56:07
1 Michelle Dukes with The Cookie Cutters 56:14
1 Shupan Abraham with Cakes By Shupan 57:28
1 David Bock with Buzzed Honeys 58:12
1 Jessi Deily with Colby Jack Rabbit 58:42
1 Eric & Denise Steilberger with Fudge De Fûge 55:38
1 Kristyn Suemnick with Old Oak Sourdough 59:56
1 Megan Shonka with Happy Mango Bakery 59:21
1 Angela Awunor with Angyono Cakes 59:58
1 Denae Spiering with The Sugar Shack 59:17
1 Deanna Martinez-Bey with The Fiery Whisk Bakery 57:50
1 Episode 100: Where Are They Now? 2:06:58
1 Starting A Mission-Driven Business with Nancy Chang 59:33
1 Invest In Yourself with Stephanie Wiley 59:13
1 Healthy Grains, Wealthy Gains with Tamara Ketchian 59:58
1 Don’t Be Afraid Of Failure with Jana LaViolette 59:56
1 It’s A Marathon, Not A Sprint with Robert & Paula Grosz 59:58
1 From Corporate Burnout to Cottage Food with Susan Ting 57:05
1 The Freeze Dried Trend with Janna Newcomb Walworth 59:55
1 Live In The Moment with Alisa Woods 59:54
1 Back To Basics with Lora Friemel 56:00
1 Priorities, Passion, & Profits with Leah Livingston 59:48
1 Bless Yourself By Blessing Others with Barbara Williford 56:28
1 Beautiful Chaos with Chelsa Smith 59:52
1 Men Bake Cookies with Mike Skyring 58:35
1 Anything Is Possible with Emily Vanlandingham 57:04
1 Think Like A CEO with Jen Morris 59:54
1 Baking Saved My Life with Christina Marquez 48:40
1 Stop Letting Fear Run Your Business with Brette Hawks 59:54
1 Serve The People with Lee Thomas 58:38
1 Growing A Movement with Lisa Kivirist 58:58
1 Get Passionate About Sales with Amanda Schonberg 59:55
1 Two Cultures In One with Fawzeya Owda 44:56
1 Don’t Let Life Crush Your Dreams with Carla Jones-Harris 59:54
1 The Feel Good Factor with Juno Rosales 57:52
1 How To Build A Customer Base of Raving Fans with Heather & Corrie Miracle 56:43
1 The Power Of Two with Heather & Corrie Miracle 53:44
1 Find Work That Fulfills You with Jenny Berg 59:56
1 Struggling To Find Consistent Sales with Tiliwannia Ealey 35:58
1 Chocolate Is Therapy with Gary Knight 54:39
1 How To Scale A Food Business with Annette Conrad 59:58
1 Preserving A Culture By Selling Bread with Sahar Shomali 59:49
1 The Competitive Cake Artist with Jewel Burgess 54:47
1 Makin’ Friends, Sellin’ Food, Havin’ Fun with Connie & Rick Martin 47:32
1 The One-Woman Show with Amanda Luecke 59:31
1 The Burnt Out Baker with Jenni Reher 59:59
1 Mixing It Up with Cassie Menchhofer 53:05
1 Cupcakes In Full Bloom with Sarah Thongnopneua 49:38
1 How To Raise Over $50k With This New Crowdfunding Technique with Diana Blaylock 57:56
1 Can A Product Be Too Good? with Janna Paterno 55:31
1 How To Build A Food Business (And Life) That You Love with Sari Kimbell – Part 2 51:19
1 How To Build A Food Business (And Life) That You Love with Sari Kimbell – Part 1 50:05
1 Living Off The Land with Beatrice Lattimore 38:49
1 Rising From The Ashes with Scot & Christine Steenson 59:51
1 When Demand Exceeds Supply with Jen Holmer El-Azzi & Danny El-Azzi 59:39
1 The Resilient Baker with Justina Rucinski 54:35
1 Launching A Keto Bakery From Home with Sari Stevenson 48:53
1 Chocolates That Almost Sell Themselves with Anne Reist 59:56
1 Blending Coffee & Business with Jim & Crystal Whitmarsh 57:50
1 Putting Yourself Out There with Beverly Clutter 50:29
1 Turning Up The Heat with Nathan & Nicole Parchman 57:39
1 From Part-time Hobby to Full-time Bakery with Jennifer Jacobs 59:16
1 How To Build An Instagram-worthy Food Business with Safeera Inayath 52:59
1 From Sugar Geek to Online Influencer with Liz Marek – Part 2 53:32
1 From Sugar Geek to Online Influencer with Liz Marek – Part 1 49:30
1 Go Big AND Go Home with Debbie George 55:40
1 Crushing It With Caramel Corn with Kathy Sing 53:50
1 Dads Can Cake Too with Jeremy Davis 59:45
1 Bold Branding & Even Bolder Spice Blends with Jennifer Knox 57:21
1 From Breast Cancer Battle to Busy Baking Biz with Lisa Petrizzi-Geller 52:06
1 Facing Adversity, Embracing Success with Jennie Gibson 1:00:00
1 Creating A Smash Hit with Jill Baethge – Part 2 40:56
1 Creating A Smash Hit with Jill Baethge – Part 1 52:10
1 The Dynamic Donut Duo with Amie Anderson & Jamie Krake 53:55
1 What I Learned From 50 Podcast Episodes 37:09
1 Top Business Tips For Cottage Food Entrepreneurs 57:41
1 A Little Bit of Joy with Tracy Mancuso 49:55
1 How To Sell French Macarons Online with Anthony Rosemond 59:13
1 Do Whatever It Takes with Whitney Singletary 52:22
1 Mom By Day, Baker By Night with Daniela Zographos 49:15
1 If You Don’t Like The Law, Change It with Shelley Erickson 48:43
1 No Stopping, Keep Popping with Payshee Felt & Steve Bivans 59:51
1 Family, Freedom, & Pie with Kourtney Rojas 58:35
1 The Self-Taught Supermom with April Spencer 58:39
1 Small Is Beautiful with Eric Sorensen 57:16
1 How To Start An Eco-Friendly & Socially Responsible Cookie Business with Barry Sherman 51:39
1 Bringing Artisan European Bread To America with Yuliya Childers 56:45
1 13 Years Old and Already In Business with Lauren Inazu 39:50
1 Turning A Kitchen Mistake Into A Thriving Business with Nicole Pomije 42:43
1 From Failed Kickstarter to Successful Storefront with Melvin Roberson 51:01
1 How To Start A Vegan & Gluten-Free Bakery From Scratch with Noel Martinez 52:39
1 From Art Teacher to Cake Pop Artist with Becca Aronowitz 55:02
1 Creative Ways to Market Cookies with Mallory Dies 49:43
1 Selling Custom Macarons From Home with Nicole Barry 55:37
1 Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 2 48:36
1 Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 1 47:29
1 Engineering A Successful Home Cakery & Food Truck with Patricia Bedford 44:35
1 Baking A Difference with Kathy Cherie 44:48
1 Being Productive in Retirement with Joanne Littau 48:15
1 Selling Honey & Supporting A Cause with Dr. Christine Bertz 48:19
1 The Cookie Cutter Queen with Tina Karnath 47:35
1 Selling Spicy Peanuts in Breweries with Kevin Martino 28:40
1 From Bread Factory to Artisan Home Bakery with David Kaminer 48:11
1 Wholesale Strategies That Work with Sonia Chang 47:04
1 How to Improve Your Cottage Food Law with Erica Smith 37:38
1 How To Live On What You Make with Lisa Kivirist 50:49
1 From Home Kitchen to Pie Shop in Under 2 Years with Diana Shockley 52:05
1 From Lawyer To Boozy Baker with Dawn Belisle 45:51
1 Selling Homemade Desserts for 17 Years with Lauren Cortesi 42:48
1 How To Start A Cottage Food Business From Your Home Kitchen 27:07
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