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Do Whatever It Takes with Whitney Singletary
Manage episode 306715381 series 2928125
Most people would have given up by now. But Whitney Singletary will do whatever it takes to turn her vision into a reality, no matter what stands in her way!
Whitney lives in Berkeley, CA and sells nut-flavored cookies with her cottage food business, Nuttin’ Butter Cookies.
While other bakeries avoid nuts due to allergen concerns, Whitney has done the opposite by focusing on customers who love nuts! Her cookies are very unique and feature 14 different types of nuts.
Whitney started by selling at events in her area, but she really grew her business once she started selling from her driveway five days a week.
She became so successful that she moved into a storefront in 2019, only to have the pandemic force her back into her driveway a few months later!
Despite facing many obstacles along the way, Whitney has persisted to prove to her two kids that a single mom can follow her dreams and run a successful bakery!
What You’ll Learn
- How Whitney carries on a family tradition by using her great-great-great-great grandmother’s peanut butter cookie recipe
- Why niching down to nut cookies hasn’t limited Whitney’s business
- Where to find organic nut butters
- How to cater to customers with nut allergies
- How online reviews can boost your business
- How to run a cottage food business while being a single mom of two kids
- How to establish a strong reputation in your community
- Why Whitney prices all of her cookies at the same price, despite some of them being much more expensive to make
- The hard lessons Whitney learned from opening a storefront
- Why the pandemic boosted her business dramatically
- How an improperly administered vaccine delayed Whitney’s business for 6 months
- How someone’s attempt to shutdown her business massively backfired
- Where to find compostable, biodegradable bags for cookies
Resources
Nuttin’ Butter Cookies Website (Facebook | Instagram)
Lucky Vitamin (organic nut butters)
Nashville Wraps (compostable, biodegradable packaging)
Get full show notes and transcript here: https://forrager.com/podcast/47
131 episodes
Manage episode 306715381 series 2928125
Most people would have given up by now. But Whitney Singletary will do whatever it takes to turn her vision into a reality, no matter what stands in her way!
Whitney lives in Berkeley, CA and sells nut-flavored cookies with her cottage food business, Nuttin’ Butter Cookies.
While other bakeries avoid nuts due to allergen concerns, Whitney has done the opposite by focusing on customers who love nuts! Her cookies are very unique and feature 14 different types of nuts.
Whitney started by selling at events in her area, but she really grew her business once she started selling from her driveway five days a week.
She became so successful that she moved into a storefront in 2019, only to have the pandemic force her back into her driveway a few months later!
Despite facing many obstacles along the way, Whitney has persisted to prove to her two kids that a single mom can follow her dreams and run a successful bakery!
What You’ll Learn
- How Whitney carries on a family tradition by using her great-great-great-great grandmother’s peanut butter cookie recipe
- Why niching down to nut cookies hasn’t limited Whitney’s business
- Where to find organic nut butters
- How to cater to customers with nut allergies
- How online reviews can boost your business
- How to run a cottage food business while being a single mom of two kids
- How to establish a strong reputation in your community
- Why Whitney prices all of her cookies at the same price, despite some of them being much more expensive to make
- The hard lessons Whitney learned from opening a storefront
- Why the pandemic boosted her business dramatically
- How an improperly administered vaccine delayed Whitney’s business for 6 months
- How someone’s attempt to shutdown her business massively backfired
- Where to find compostable, biodegradable bags for cookies
Resources
Nuttin’ Butter Cookies Website (Facebook | Instagram)
Lucky Vitamin (organic nut butters)
Nashville Wraps (compostable, biodegradable packaging)
Get full show notes and transcript here: https://forrager.com/podcast/47
131 episodes
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