How To Sell French Macarons Online with Anthony Rosemond

The Forrager Podcast for Cottage Food Businesses

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3y ago 59:13

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Anthony Rosemond, along with his wife Yami, live in Phelan, CA and sell French macarons online with their bakery, Pastreez.

Back in 2017, Anthony and Yami wanted to move from France to California, and they applied for an investor visa to do it. However, they only had three months to prove that they had a successful business on their hands!

As graduates of Le Cordon Bleu culinary school in Paris, and they started by selling French pastries at farmers markets in Southern California, and quickly learned that they should focus on macarons.

From there they transitioned to selling macarons online and delivering them nationwide, and eventually built their own commercial kitchen. Now they sell hundreds of macarons each day, and they have amassed 113,000 Instagram followers!

While Yami has focused on the baking and production side of the bakery, Anthony has focused on the business and marketing side of things. He has become an expert in ecommerce, SEO, email marketing, social media, etc.

In this episode, you will learn their formula for success, which involves listening to customers, creating a great customer experience, constantly trying new things, and focusing on what’s working well.

What You’ll Learn

What it’s like to attend Le Cordon Bleu culinary school in Paris
The challenge of starting a business through an investor visa
How to use Meetups to get your name out there and get feedback
The importance of finding a niche and narrowing down your menu
The most popular macaron flavors in the United States
How to hire help for building features on your website
Why they intentionally underpriced their macarons when starting out
How to get customers to give you their email address at a farmers market
Why a home kitchen can be better than using a shared commercial kitchen
How to use search engine optimization (SEO) to build an online presence and rank for keywords like “macarons near me“
How to boost your authority online by giving free products to website owners
How to ship macarons without them melting or breaking
What Pastreez does to differentiate itself from other online bakeries
How to get website visitors to give you their email address without discounting your brand
What to do if you just want to bake products and have no interest in marketing
How to grow an Instagram following to over 100k subscribers
How to grow your revenue by offering virtual classes to people around the world
Why you should start small and local before trying to ship nationwide

Resources

Pastreez French Bakery (Instagram | Facebook)

Learn more from Pastreez:

Online Marketing Tools:

Semrush (SEO tool)
Klaviyo (ecommerce email marketing)
Shopify (powerful ecommerce websites)

California Cottage Food Law

Get full show notes and transcript here: https://forrager.com/podcast/48

131 episodes

#Food #Entrepreneur #Arts #Business #Podcasting Education #David Crabill