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A Little Bit of Joy with Tracy Mancuso
Manage episode 311912618 series 2928125
Tracy Mancuso lives in Central Point, OR and sells customized wedding & birthday cakes with her cottage food business, Sugar Rush.
Initially, Tracy’s passion for cake making started as a hobby in 2010, but quickly grew into a business as more and more people requested her creations.
In 2013, Tracy joined forces with another home baker, and that’s when their business really took off.
Initially they used Oregon’s law for domestic kitchens to sell their home baked goods legally. With two young children, one of whom is autistic, working from her home was especially important.
When her business partner left the business in 2019, Tracy switched to using Oregon’s newer (and simpler) cottage food law to run her business from her home.
Despite many challenges and changes along the way, Tracy’s business has continued to grow, and she says that she can barely keep up!
She has thousands of social media followers and shares the strategies she’s used to market her cake business, build a good reputation in her local community, and bring a little bit of joy into her customers’ lives.
What You’ll Learn
- How to turn a cake decorating hobby into a business
- How to build a business from home while raising young kids
- Whether you should get a business partner to start a cottage food business
- What to do if you don’t have a business partner
- Which cake flavors are the most popular
- The struggle with pricing cakes
- Why Tracy offers complimentary cake tastings
- The process for booking a cake client
- Different cake styles and trends
- Why you should niche down and focus on your best work
- How to manage orders for gluten-free, nut-free, and sugar-free cakes
- A strategy for growing your Instagram account
- How to get into cake photo shoots
- Why you need to build relationships with not only customers, but vendors as well
Resources
Sugar Rush Website (Facebook | Instagram)
We Are Home Business Bakers (Facebook Group)
Get full show notes and transcript here: https://forrager.com/podcast/49
131 episodes
Manage episode 311912618 series 2928125
Tracy Mancuso lives in Central Point, OR and sells customized wedding & birthday cakes with her cottage food business, Sugar Rush.
Initially, Tracy’s passion for cake making started as a hobby in 2010, but quickly grew into a business as more and more people requested her creations.
In 2013, Tracy joined forces with another home baker, and that’s when their business really took off.
Initially they used Oregon’s law for domestic kitchens to sell their home baked goods legally. With two young children, one of whom is autistic, working from her home was especially important.
When her business partner left the business in 2019, Tracy switched to using Oregon’s newer (and simpler) cottage food law to run her business from her home.
Despite many challenges and changes along the way, Tracy’s business has continued to grow, and she says that she can barely keep up!
She has thousands of social media followers and shares the strategies she’s used to market her cake business, build a good reputation in her local community, and bring a little bit of joy into her customers’ lives.
What You’ll Learn
- How to turn a cake decorating hobby into a business
- How to build a business from home while raising young kids
- Whether you should get a business partner to start a cottage food business
- What to do if you don’t have a business partner
- Which cake flavors are the most popular
- The struggle with pricing cakes
- Why Tracy offers complimentary cake tastings
- The process for booking a cake client
- Different cake styles and trends
- Why you should niche down and focus on your best work
- How to manage orders for gluten-free, nut-free, and sugar-free cakes
- A strategy for growing your Instagram account
- How to get into cake photo shoots
- Why you need to build relationships with not only customers, but vendors as well
Resources
Sugar Rush Website (Facebook | Instagram)
We Are Home Business Bakers (Facebook Group)
Get full show notes and transcript here: https://forrager.com/podcast/49
131 episodes
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