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How To Build An Instagram-worthy Food Business with Safeera Inayath
Manage episode 292884185 series 2928125
When Safeera Inayath immigrated to the United States from India back in 2010, she had never baked a cake in her life. Now cakes ARE her life, and she has over 10,000 Instagram followers!
Safeera lives in Prior Lake MN, and sells custom cakes, macarons, and other baked goods with her cottage food business, Sugardust & Sprinkles.
Aside from creating amazingly elegant and high-end baked goods, Safeera’s food photos really stand out. Her photography looks truly professional, even though she takes all of her photos with a smartphone.
By investing in photography skills and focusing on Instagram, her business has taken off. Brands and organizations have contacted her with a variety of money-making opportunities, including teaching, promoting a brand’s products, and even designing new products.
What You’ll Learn
- How Safeera went from zero baking experience to becoming known as the “dessert queen”
- The benefits of niching down to one type of cake style
- How to take professional-looking photos using a smartphone
- How to make extra money by partnering with larger brands
- How often to post on Instagram
- How much time it really takes to manage an Instagram feed with 10k followers
- The challenge of supporting a young family while growing a food business
- How to plan your baking schedule to prepare for a market or custom order
- Why Safeera prices her 6-inch cakes at over $100
Resources
Sugardust & Sprinkles website (Instagram Feed | Facebook Page)
Learn photography:
Learn cake decorating:
- Classes at Michaels
- Cake Style YouTube Channel
- Pioneer Woman, by Ree Drummond
- Barefoot Contessa, by Ina Garten
Safeera’s partnerships with brands:
- Global Belly cake & macaron kits
- Fancy Sprinkles (use SUGARDUST15 code to get a 15% discount)
- Noor & Zafir cake decorating tutorial
Get full show notes and transcript here: https://forrager.com/podcast/33
131 episodes
Manage episode 292884185 series 2928125
When Safeera Inayath immigrated to the United States from India back in 2010, she had never baked a cake in her life. Now cakes ARE her life, and she has over 10,000 Instagram followers!
Safeera lives in Prior Lake MN, and sells custom cakes, macarons, and other baked goods with her cottage food business, Sugardust & Sprinkles.
Aside from creating amazingly elegant and high-end baked goods, Safeera’s food photos really stand out. Her photography looks truly professional, even though she takes all of her photos with a smartphone.
By investing in photography skills and focusing on Instagram, her business has taken off. Brands and organizations have contacted her with a variety of money-making opportunities, including teaching, promoting a brand’s products, and even designing new products.
What You’ll Learn
- How Safeera went from zero baking experience to becoming known as the “dessert queen”
- The benefits of niching down to one type of cake style
- How to take professional-looking photos using a smartphone
- How to make extra money by partnering with larger brands
- How often to post on Instagram
- How much time it really takes to manage an Instagram feed with 10k followers
- The challenge of supporting a young family while growing a food business
- How to plan your baking schedule to prepare for a market or custom order
- Why Safeera prices her 6-inch cakes at over $100
Resources
Sugardust & Sprinkles website (Instagram Feed | Facebook Page)
Learn photography:
Learn cake decorating:
- Classes at Michaels
- Cake Style YouTube Channel
- Pioneer Woman, by Ree Drummond
- Barefoot Contessa, by Ina Garten
Safeera’s partnerships with brands:
- Global Belly cake & macaron kits
- Fancy Sprinkles (use SUGARDUST15 code to get a 15% discount)
- Noor & Zafir cake decorating tutorial
Get full show notes and transcript here: https://forrager.com/podcast/33
131 episodes
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