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No Stopping, Keep Popping with Payshee Felt & Steve Bivans
Manage episode 303331863 series 2928125
You know those kettle corn vendors you see at fairs that pump out mass quantities of popcorn, and make it live on-site?
That’s what Payshee Felt and Steve Bivans now do (except in a not-so-generic way) in St. Paul, MN with their popcorn business, Payshee’s Popcorn.
But they didn’t start that way. They actually used their cottage food law to prepackage dozens of bags of homemade popcorn for their local farmers market each week.
And they did that from home for two years before they were ready to make the leap to some pretty-pricey equipment for popping tons of popcorn live at events.
They have gone from making just a few hundred dollars each weekend, to now selling over $5k of popcorn in a weekend!
Initially, Payshee romanticized her vision for the business, imagining herself custom-flavoring each bag for a customer in real-time, and serving it from a Cretors wagon.
That idealistic vision not only delayed their business, but also cost them a pretty-penny before they realized that they should just keep it simple and start from home.
What You’ll Learn
- What they did when their popcorn machine broke at the worst possible time
- What equipment you will need for a popcorn business
- The importance of starting as soon as possible
- Why you should start an email list for your loyal fans
- Why kettle corn is difficult to do as a cottage food business
- Great resources to learn how to sell kettle corn
- How to increase demand for your products by adding scarcity to them
- How to price popcorn, and why you should offer a 2-for-$10 deal
- The problem with pricing your products too low
- What types of popcorn packaging to use
- Why you need to find creative names for your products
- How to stand out at markets
- A creative and inexpensive way to turn kids into loyal fans
- Why you should never ask someone if they want a sample
- How to make $5k in 3 days from selling popcorn
- Why you should use multiple sources of income in your business
- Why you should treat the vendors at your local market as family
- How to deal with low moments in your business
Resources
Payshee’s Popcorn Website (Facebook / Instagram)
Learn Popcorn
- How We Did Popcorn Under The Cottage Food Law, by Steve Bivans
- Video showing their popcorn equipment
- Never Quit – Curse And Keep On, by Steve Bivans
- Greg Sweet Kettle Corn Videos
- Ben Wilson Food Vending Trainings
- Purple Cow, by Seth Godin
Popcorn Equipment
- Whirley Pop
- Countertop Popcorn Machines (or on KaTom)
- Kettle Corn Machines
- Caramel Kettle
- Food Bags on WebstaurantStore
- Poly Bag, LLC (kettle corn tube bags)
- PrintRunner (labels & name tags)
Intro To Email Marketing for Cottage Food Businesses
Get full show notes and transcript here: https://forrager.com/podcast/44
131 episodes
Manage episode 303331863 series 2928125
You know those kettle corn vendors you see at fairs that pump out mass quantities of popcorn, and make it live on-site?
That’s what Payshee Felt and Steve Bivans now do (except in a not-so-generic way) in St. Paul, MN with their popcorn business, Payshee’s Popcorn.
But they didn’t start that way. They actually used their cottage food law to prepackage dozens of bags of homemade popcorn for their local farmers market each week.
And they did that from home for two years before they were ready to make the leap to some pretty-pricey equipment for popping tons of popcorn live at events.
They have gone from making just a few hundred dollars each weekend, to now selling over $5k of popcorn in a weekend!
Initially, Payshee romanticized her vision for the business, imagining herself custom-flavoring each bag for a customer in real-time, and serving it from a Cretors wagon.
That idealistic vision not only delayed their business, but also cost them a pretty-penny before they realized that they should just keep it simple and start from home.
What You’ll Learn
- What they did when their popcorn machine broke at the worst possible time
- What equipment you will need for a popcorn business
- The importance of starting as soon as possible
- Why you should start an email list for your loyal fans
- Why kettle corn is difficult to do as a cottage food business
- Great resources to learn how to sell kettle corn
- How to increase demand for your products by adding scarcity to them
- How to price popcorn, and why you should offer a 2-for-$10 deal
- The problem with pricing your products too low
- What types of popcorn packaging to use
- Why you need to find creative names for your products
- How to stand out at markets
- A creative and inexpensive way to turn kids into loyal fans
- Why you should never ask someone if they want a sample
- How to make $5k in 3 days from selling popcorn
- Why you should use multiple sources of income in your business
- Why you should treat the vendors at your local market as family
- How to deal with low moments in your business
Resources
Payshee’s Popcorn Website (Facebook / Instagram)
Learn Popcorn
- How We Did Popcorn Under The Cottage Food Law, by Steve Bivans
- Video showing their popcorn equipment
- Never Quit – Curse And Keep On, by Steve Bivans
- Greg Sweet Kettle Corn Videos
- Ben Wilson Food Vending Trainings
- Purple Cow, by Seth Godin
Popcorn Equipment
- Whirley Pop
- Countertop Popcorn Machines (or on KaTom)
- Kettle Corn Machines
- Caramel Kettle
- Food Bags on WebstaurantStore
- Poly Bag, LLC (kettle corn tube bags)
- PrintRunner (labels & name tags)
Intro To Email Marketing for Cottage Food Businesses
Get full show notes and transcript here: https://forrager.com/podcast/44
131 episodes
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