The Self-Taught Supermom with April Spencer

The Forrager Podcast for Cottage Food Businesses

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3+ y ago 58:39

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Running a successful custom cake business is a lot of work. Running a popular Etsy shop is also a lot of work. And taking care of young kids full-time is definitely a lot of work.

Meet April Spencer, who has managed to do all three AT THE SAME TIME!

April is a cake decorator and sugar artist who lives in Harrod, OH and sells impressive custom cakes and lollipops with her cottage food business, Spencer’s Sugar Shop.

In addition to running a very successful custom cake business from home, April also rented a commercial kitchen to sell her custom lollipops on Etsy and ship them across the nation. She’s currently put the Etsy business on pause due to the mass influx of weddings recently, but at one point she was shipping out over 30 custom lollipop orders per week!

As if running two businesses and a young family weren’t enough, April also manages to put a strong focus on her social media presence, and she now has thousands of social media followers.

How does she do it all? Nobody knows for sure, but listen in and learn how she went from knowing NOTHING about cake decorating to becoming one of the most popular bakers in her area in just a few short years.

What You’ll Learn

Good resources for learning how to make custom decorated cakes
How to run a full-time cake business while being a nearly full-time stay-at-home mom
When to say no to potential customers
How to optimize the business side of things with HoneyBook
How to transport a wedding cake safely
Why it’s so challenging to get custom lollipops perfectly clear
How to use a commercial kitchen to sell on Etsy and ship across state lines
Where to find commercial kitchens to rent in rural areas
How to be successful selling homemade food items on Etsy
A hack that will let you use in-person transactions to boost your Etsy store
How to grow your social media presence on Facebook and Instagram
Why it is important to disclose that you are a home business
What it takes to be a successful home baker
The difference between Facebook and Instagram, and which one you should focus on
Why you should be participating in styled shoots, and how to get into one
What you should consider when creating your menu and price sheet

Resources

Spencer’s Sugar Shop website (Facebook | Instagram)

Learn:

Sugar Geek Show with Liz Marek
How To Cake It with Yolanda Gampp (get 10% off with coupon code FORRAGER10)

Online Tools:

Product Tools:

CakeSafe (get 10% off with coupon code “DADDY10”)
Light box (for photos)
Eddie – Edible Ink Printer (for cookies)

Get full show notes and transcript here: https://forrager.com/podcast/42

131 episodes

#Food #Entrepreneur #Arts #Business #Podcasting Education #David Crabill