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Shawn Stevenson: Why Big Food Uses Cartoon Characters to Manipulate Us
Manage episode 396329883 series 3495406
Does printing a cartoon character on the front of a box of cereal change the way that it tastes?
The answer is a resounding yes.
Marketing has deep and profound effects on our perception, and food manufacturers use tactics like these to get us to crave, buy and consume more and more ultra processed food.
Returning to the show today is our friend, Shawn Stevenson, creator of the The Model Health Show, and USA Today National bestselling author of Eat Smarter and Sleep Smarter, as well as his new book, The Eat Smarter Family Cookbook.
As usual, Shawn brings the heat. We're chatting about:
Why we need to take back ownership of the word “science”
How our environment influences our genes
What happens when you put a cartoon character on processed food
And much, much more…
Read the show notes: https://fatburningman.com/shawn-stevenson-why-big-food-uses-cartoon-characters-to-manipulate-us/
Check out and support Shawn Stevenson at eatsmartercookbook.com
Join The Wild Guild and get freebies on Patreon: https://www.patreon.com/abeljames
Watch on YouTube: https://www.youtube.com/fatburningman
Like the show on Facebook: http://www.facebook.com/fatburningman
Follow on Twitter: http://www.twitter.com/fatburnman
Click here for your free Fat-Burning Kit: http://fatburningman.com/bonus
449 episodes
Manage episode 396329883 series 3495406
Does printing a cartoon character on the front of a box of cereal change the way that it tastes?
The answer is a resounding yes.
Marketing has deep and profound effects on our perception, and food manufacturers use tactics like these to get us to crave, buy and consume more and more ultra processed food.
Returning to the show today is our friend, Shawn Stevenson, creator of the The Model Health Show, and USA Today National bestselling author of Eat Smarter and Sleep Smarter, as well as his new book, The Eat Smarter Family Cookbook.
As usual, Shawn brings the heat. We're chatting about:
Why we need to take back ownership of the word “science”
How our environment influences our genes
What happens when you put a cartoon character on processed food
And much, much more…
Read the show notes: https://fatburningman.com/shawn-stevenson-why-big-food-uses-cartoon-characters-to-manipulate-us/
Check out and support Shawn Stevenson at eatsmartercookbook.com
Join The Wild Guild and get freebies on Patreon: https://www.patreon.com/abeljames
Watch on YouTube: https://www.youtube.com/fatburningman
Like the show on Facebook: http://www.facebook.com/fatburningman
Follow on Twitter: http://www.twitter.com/fatburnman
Click here for your free Fat-Burning Kit: http://fatburningman.com/bonus
449 episodes
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