Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and ...
…
continue reading
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
…
continue reading
A podcast for content marketers interested in career growth.
…
continue reading
Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
…
continue reading
Join Onsolos - The Epic Podcast Community for Solos Living Beyond the Norms, Where Money Funds Life, Not the Other Way Around!
…
continue reading
Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.
…
continue reading
The Community-Led Growth Show features rockstar community builders, wicked marketers, and dynamic growth leaders.
…
continue reading
Marketing Unlocked, a brand new podcast hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across these discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond!
…
continue reading
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems. Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more. Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM prog ...
…
continue reading
If you want to nail your strategy, build a revenue machine and take your sales to the next level — it’s time to look at your tech stack. Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.
…
continue reading
The People Powered Community Podcast shares inspiring stories of go-to-market professionals who use their superpowers to create strong and lasting connections with their community. From start-ups to established corporations, these individuals have used their expertise in marketing, sales, customer success, and branding to bring people together and drive impact. Join us as we explore how these business superheroes use their unique abilities to build community and make a difference in the worl ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
CELab - Ep 138 - Michele Wiedemer - The Learner-Centered Design Model - Part 2
49:14
49:14
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
49:14
In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive. Conventional educational approaches don’t work well. You can be tempted to fall back on trusted methodologies only to find them to be too slow, unwieldy, or frustrating. We’re joined by Michele Wiedemer, Customer Education consultant and exp…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)
41:24
41:24
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
41:24
How is content marketing changing in 2024?? What is up with the Meta custom AI characters? How do you make effective zero-click content? Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all)…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ep 137 – Michele Wiedemer - The Learner-Centered Design Model - Part 1
53:22
53:22
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
53:22
In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive. Conventional educational approaches don’t work well. You can be tempted to fall back on trusted methodologies only to find them to be too slow, unwieldy, or frustrating. We’re joined by Michele Wiedemer, Customer Education consultant and exp…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel)
30:58
30:58
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
30:58
What is there to know about PathFactory’s acquisition of UberFlip? How do you design a people-first marketing funnel? Where is the future of SEO headed with Google’s latest updates? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage
51:14
51:14
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
51:14
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ep 136 - Mini - Who's Going To Arrest Me When I Get My Certification Program Wrong?
24:20
24:20
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
24:20
Certification - it's a challenging and sometimes contentious topic for Customer Education professionals. At CELab, we hear this question come up quite a lot. Chances are good that you may be asked to create a certification, or decide that you want to offer one. So how do you get started? Should you even be trying to build such a program? In this "m…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Demand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller)
28:11
28:11
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
28:11
What are Google's surprising findings on video advertising? What is a Network Development Representative role (NDR)? What frameworks can elevate demand generation strategies? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Product Hunt Launch Secrets: A conversation with Leo Bosuener
41:31
41:31
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
41:31
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ep 135 - Lila Meyer - From Vanity Metrics to ROI: How Gainsight is Connecting Education to Business Impact
1:02:48
1:02:48
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
1:02:48
Customer Education is evolving rapidly. We've come a long way from the days of "smile sheets" and attendance metrics being our guide to success. Gainsight, is one such innovative business that's showing how education data and usage data connect so we can measure its impact on business outcomes. Lila Meyer shares her journey at Gainsight, from early…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy)
28:04
28:04
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
28:04
What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the import…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ep 134 - Geoffrey Moore - Crossing the Chasm with Customer Education
32:13
32:13
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
32:13
As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book "Crossing the Chasm". Geoff argues that while technology outpaces traditional education methods, the core customer problems remain the same. In this episode we'll discuss Geof…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Sears
45:51
45:51
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
45:51
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment…
…
continue reading
Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to hig…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 133 - Zoe Ludwig on Driving Brand Advocacy and Product Led Growth through Education
1:01:18
1:01:18
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
1:01:18
How do you get from 6th grade science to a role leading Customer Education at Notion? It's a great story that's behind the evolution of customer education at Notion, where our guest - Zoe Ludwig - focused on bridging the gap between product adoption and user success. From emphasizing the importance of understanding the audience's needs - to codifyi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts
57:32
57:32
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
57:32
Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrep…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova
32:28
32:28
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
32:28
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from Nrich discuss on: Why your ABM advertising doesn't work and how to fix it! Are display ads worth the cost? Do Display ads still work? How can I personalize ads in scale? Do we need expensive ABM ad platforms? These and many more questions, In this episode, we discussed: P…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi Soman
38:25
38:25
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
38:25
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued! In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss: A well-ideated narrative and UVP backed by research help you: ✔️Connect Emotionally ✔️Stay Engaging and Memorable ✔️Show Differentiat…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 132 - Intellum - Forrester Report - Driving Business Success Through Customer Education
1:14:55
1:14:55
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
1:14:55
In this episode we're joined by Special Guest - Shannon Howard - as we dive into the Intellum-sponsored study from Forrester: “Driving Business Success Through Customer Education”. This is a refresh of the 2019 report, which is crucial for those in our field to review and absorb. What's changed? Are there new trends? Highlights? Here are just a few…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market
42:31
42:31
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
42:31
"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. In previous episodes, we've shared how leaders in the industry see education as the core of our programming. Here, Mark shares a human-first perspective on how…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Unlocked: How Sales And Marketing Must Collab With Mandira Mehra
27:26
27:26
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
27:26
In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes c…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense
44:26
44:26
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
44:26
In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers va…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter.
38:49
38:49
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
38:49
Join Omprash Karuppanan, the Founder of Fuego Systems, in THE ABM Way Episode. Topic: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter. In this episode, we dive deep into the evolving world of Account-Based Marketing with Davis Potter from Forgex. Davis shares extensive experience and insigh…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing
46:33
46:33
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
46:33
In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 57: Revitalizing Brands and Embracing Digital Transformation | Don Polite
27:06
27:06
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
27:06
In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 130 - Katie Felton on Education Pricing and Packaging
50:00
50:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
50:00
In this episode we welcome Katie Felton - Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and Packaging for Customer Education. This episode dives deep into the world of customer education programs for software companies, featuring an EdTech expert. Here are some key highlights: Launching …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO
50:41
50:41
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
50:41
Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of servi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Unlocked: Blame It on Marketing with Emma Davies and Ruta Sudmantaite
33:17
33:17
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
33:17
In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing. Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how bes…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 56: Transforming B2B Marketing with Deep Customer Insights and AI Innovation | Akash Pathak
28:49
28:49
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
28:49
In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience. Akash shares riveting narratives from his career, particularly focusing on two transformative case studies. The first one dives into a healthcare firm's innovative appro…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 129 - Mindy Barenblat - So Much Joy in Pricing
1:21:33
1:21:33
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
1:21:33
How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for! We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua. Tune as we discuss: Subscr…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
People-Centric GTM: Mark Kilen's Framework for B2B Growth
41:42
41:42
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
41:42
What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolv…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 128 - Emily Brogan - Customer First Thinking
49:04
49:04
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
49:04
In this conversation we are joined by Emily Brogan, the Customer Education Manager at Dovetail. Emily's experience (and ours!) expresses and dives into the importance of putting the customer first, and the role of Dovetail in providing customer insights. Emily shares her experience in building the Dovetail Academy and the challenges of scaling cust…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing: Unlocked! 🔓 - Episode - Strategic Marketing with Peter Sumpton
41:01
41:01
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
41:01
In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises
43:10
43:10
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
43:10
By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing
31:16
31:16
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
31:16
In this episode, Brandon Healey, VP of Sales & Marketing at SumoQuote, tells the story of SumoQuote's agile journey from a functional solution within a roofing company to a standalone SaaS success acquired by Job Nimbus. Brandon dives deep into how SumoQuote, leveraging industry insights and strategic sales approaches, achieved an impressive 33% co…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
ABM Horror Stories and How to Avoid them|ABM Blitz Series|Omprakash Karuppanan
30:06
30:06
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
30:06
Join Omprash Karuppanan, the Founder of Fuego Systems, in the ABM Blitz Episode. Topic: ABM Horror Stories and How to Avoid Them. Here, Omprakash discusses on 1. How ABM is a powerful strategy but requires meticulous execution. 2. Rushing into ABM can cause a lot of wasted budgets, resources, and time. 3. There are some common pitfalls to expect in…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ep 127 - Brian Oblinger - Community and Customer Education are Better Together
50:30
50:30
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
50:30
Listen in as we explore the ever-evolving intersection of community management and customer education with Brian Oblinger. Brian is a seasoned veteran in community management, and shares invaluable insights drawn from his extensive career, underscoring the power of learning from past endeavors. Our discussion ventures beyond the surface, examining …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.
51:32
51:32
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
51:32
Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Mark…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)
40:12
40:12
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
40:12
Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn't a cure-all for marketing issues, it's a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founde…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 126 - Jesse Evans - Collaborating with Product Teams and Getting Buy-In
1:08:31
1:08:31
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
1:08:31
Two of the key activities in the life of a Customer Education professional are crucial skills to have: Collaboration with Product Teams and getting their buy-in. In this episode we welcome Jesse Evans, Director of Customer Education at Honeybook - and Box and Meta alum. This is an action packed episode where we'll dive into all things Product and l…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth
48:13
48:13
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
48:13
Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for lon…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas
43:34
43:34
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
43:34
Nylas has sidelined Product Qualified Leads (PQLs) in their strategies. But what does this mean? In this episode, Mallory Lee, VP of Revenue Operations at Nylas, shares her insights on how Nylas challenges the traditional concept of Product Qualified Leads (PQLs). Instead, it focuses on user engagement and identifying high-return users to drive ent…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa
37:31
37:31
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
37:31
Step into the dynamic world of smart home devices and discover Daan's expert insights on striking the perfect balance between strategic marketing, consumer experience, and technical adoption. In this episode, Daan Goossens, VP of Growth at Mysa, shows us how his calculated approach to SMS strategy and discounting has significantly contributed to My…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
CELab - Ep 125 - Julie Dirksen - Designing Learning for Behavior Change
53:46
53:46
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
53:46
Ever wonder how the minds behind world-class customer education programs construct the experiences that not only stick but also spur action? That's exactly what we’re talking about in this episode with instructional design virtuoso Julie Dirksen. Julie, David, and Adam navigate the transformative power of digital customer training - with Julie's in…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 55: Harnessing Thought Leadership and Navigating Post-Pandemic B2B Marketing | Anthony Kennada
30:29
30:29
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
30:29
On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth. They dive into the transformative power of thought leadership and content in shaping market…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty
49:43
49:43
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
49:43
Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challen…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens
28:19
28:19
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
28:19
Join Mark Kilens, the co-founder of TACK, and me in discussing "People first Go-To-Market." Here, Mark discusses: 1. Importance of building relationships and partnerships with customers. 2. Role of technology and data in people First go-to-market 3. Community-led growth 4. The potential impact of AI on go-to-market strategies and more. Join our exc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)
40:08
40:08
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
40:08
Traditional paradigms in the rapidly changing landscape of B2B enterprises are being challenged by the emergence of a potent growth model – Product-Led Growth (PLG). So, what is PLG, and how can B2B companies harness its power to stay afloat, thrive, and drive customer-centricity in an increasingly competitive market? In this episode, Dan invites a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy
50:45
50:45
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
50:45
What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director H…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle
39:05
39:05
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
39:05
The right data analysis tools can significantly increase decision-making agility and accessibility for all business stakeholders. Centralizing sales channel data is crucial for a seamless omnichannel experience. By using reverse ETL activation, companies can revolutionize data utilization to enhance customer engagement proactively. Maxime Lagresle …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 124 - Sharon Castillo - Why Good Accessibility is Good Customer Education
47:39
47:39
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé
47:39
Have you ever considered how an overlooked design choice could shut out a swath of eager learners? Imagine excluding twenty-five percent of adults from your training programs. That's the staggering possibility we tackle in Episode 124, as we welcome our friend Sharon Castillo to the show! Sharon is a Customer Engagement and Education Leader current…
…
continue reading