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Demand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller)
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What are Google's surprising findings on video advertising?
What is a Network Development Representative role (NDR)?
What frameworks can elevate demand generation strategies?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share his insights on building demand generation strategies that align with modern buying behaviors. Justin emphasizes the importance of storytelling, avoiding misguided tactics, and fostering a collaborative, creative marketing culture to drive impactful results, offering actionable takeaways for experienced marketers and leaders.
Jump into the action:
(00:00) Welcome to GTM News Desk
(02:03) Google’s findings on video ads
(05:35) What is a Network Development Representative?
(13:07) Justin Keller on making Demand Gen not suck
(18:29) Storytelling VS hyper-focused content
(24:04) Embracing creativity and turning bad ideas around
(26:53) 30-minute creative marketing session for alternative thinking
Our sources from today’s headlines:
https://www.thinkwithgoogle.com/marketing-strategies/video/ai-analysis-of-youtube-ads/
https://www.commsor.com/playbook/ndr-playbook
Resources:
Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/
Connect with Justin: https://www.linkedin.com/in/justindkeller/
Produced in partnership with: https://shareyourgenius.com/
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