Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to the DTC Podcast! Today, we dive deep into the world of Amazon A+ content with Pilothouse's own Amazon experts, Sabrina and Rob. As your ultimate tool for converting potential customers, A+ content is a must-have for any brand serious about succeeding on Amazon. In this episod…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're sharing another talk from C-Suite Mastermind, with friend of the Podcast Brandon Horoho from Montana Knife Co. Brandon came to C-Suite and blew all our attendees away with this authenticity and story, and showed everyone what it looks like to plan ahead...…

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's AKNF Podcast is another session from C-Suite Mastermind with Avery from Pilothouse. For her talk she focused on how to grow your brand through ads on social media, in a way that resonates and actually performs with your target audience. Listen and you'll learn practical methods to dis…

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's DTC Podcast is taken from Rick Cadotte's day 2 presentation at C-Suite Mastermind a few weeks back. This event brought together 50 fast growing brands from across the US and Canada for two days of unforgettable learnings and experiences.Rick is the VP of Growth at Four Sigmatic, one o…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the…

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Today we're digging into the DTC vault to one of this year's most listened to episodes with Niclas Bornling on the power of story telling in footwear. Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven th…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by the creative minds from Pilothouse: Taylor and Aves, who share their expertise on preparing for smaller but increasingly important holidays, such as Halloween. With Halloween and Thanksgiving on the horizon, this episode dives into…

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we dive deep into the strategies for successful international expansion with Kasper Kubica, co-founder of Carpe, a leading DTC brand specializing in sweat solutions, and Tom Griffin from Passport, a global shipping and internationalization partner for DTC …

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand that’s making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing …

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we're joined by Brian Juhos from the Pilothouse Google Ads team, who shares key insights into optimizing Google Ads campaigns for maximum profitability. In this episode, Brian breaks down common mistakes brands make in their Google Ads strategies and explai…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're exploring the transformative role of AI in customer experience with two industry experts: Mike de la Cruz, President of iAdvize, and Katie Himes, CX Lead at Payne Glasses. Experience iAdvize Yourself (and Get Yourself a FREE Pair of Glasses)…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She …

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today’s episode of the DTC Podcast, we're diving deep into an email marketing strategy with Jordan Gordon from Pilothouse. As we gear up to launch our first NEW Podcast on the DTC Podcast Network: "World's Best Email and Retention Podcast," henceforth known as TWBERP by nerds like us, Jord…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Nicole Sumner, Brand Director at Ollie, joining us. Founded in 2016, Ollie is a leading player in the premium pet food industry, specializing in fresh, high-quality meals for dogs. In this episode, Nicole dives into Ollie’s …

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving into the ultimate Q4 preparedness guide with the expert team from Pilothouse. As we approach the busiest time of the year for e-commerce, the stakes couldn’t be higher. That’s why we’re bringing you this in-depth conversation on how t…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling a…

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive o…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive into the strategies behind some of the most successful direct-to-consumer brands. Today, we’re joined by Cherene Aubert, a seasoned marketing expert with a storied career in beauty and e-commerce. Currently driving growth at ILIA Beauty, Cherene shar…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving deep into creative strategy and media buying with Henry Banfield from Pilothouse, a senior content manager and media buyer. Henry brings a wealth of knowledge on how to effectively use data-driven creative testing to uncover what reso…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Brock Mammoser, co-founder of Frost Buddy, the innovative drinkware brand that’s taken the market by storm. Frost Buddy's rapid rise to success, fueled by the Universal Can Cooler, showcases their knack for identifying and solving real con…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving deep into the world of Amazon advertising with Clifford and Rob from Pilothouse. As Amazon continues to be a pivotal platform for DTC brands, understanding the nuances of ad spend can make or break your strategy. In this episode, we u…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're joined by Mike Wu from Monos, a leading brand in the travel and luggage industry. Mike shares how Monos has successfully integrated Zowie.ai into their customer service operations, handling 50% of customer inquiries and freeing their team to…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're thrilled to have Brandon Horoho from Montana Knife Company join us. Brandon's returning to the podcast to update us on his fantastic growth, and announce that he's joining us at C-Suite Mastermind Sept 18-19. Come hang with Brandon and I! ht…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today we have Dougie, the Google Lead from Pilothouse, who shares invaluable insights into optimizing your Google Ads campaigns. Key Insights: Tiered Campaign Approach: Start with specific product keywords and expand gradually. Quality Score Optimization: Ensure a…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments. https://www.tresl.co/dtc Soft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence w…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping f…

Subscribe to DTC Newsletter - https://dtcnews.link/signup “Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations. Jordan Gordon, Pilothouse Retention Director Welcome to the DTC Podcast! In this episode, we have Jorda…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll re…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boo…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Parker Godfrey, the founder of Kiaura Eyewear, joining us to share his incredible journey. From selling t-shirts out of his car in high school to creating a successful eyewear brand, Parker's story is a testament to perseverance and innova…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episod…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episod…

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to crea…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Dougie from Pilothouse, our Google Team Lead, to dive into a topic that's crucial for optimizing your Google Ads strategy: branded search. We'll uncover the do's and don'ts of managing branded search campaigns to maximize incrementality an…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we have Noah Tucker, the founder of Social Snowball, joining us to discuss innovative affiliate marketing strategies. Social Snowball is revolutionizing how brands leverage word-of-mouth marketing by focusing on modern affiliates, including influe…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flag…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Evan O'Gorman and Braydon Germain from Pilothouse, a leading digital marketing agency. In this episode, we dive deep into the innovative ways Pilothouse is leveraging AI to transform their workflow and ad creation processes.…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're excited to have Sarah Carusona, former Director of Ecommerce at OlaKai. In this episode, Sarah shares her journey from OlaKai to her new role as the Fractional Head of Growth at Alpha Lion, a sports nutrition supplement brand. We dive into h…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we have Jordan Gordon from Pilothouse, a leader in email marketing strategy. In this episode, Jordan shares insights on how to simplify email design for better performance and manageability. Key Topics Discussed: Single Destination Emails: Optimiz…

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving deep into the future of SaaS with Richard Jones, the CRO of Wunderkind. Wunderkind is a pioneering performance marketing solution, leveraging AI to drive revenue for e-commerce brands. In this episode, Richard shares his bold predict…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Ben Kruger, a former Google Ads rep who transitioned to running a profitable side hustle selling microphones. Ben shares his journey from Google to becoming a DTC entrepreneur, discussing the key tactics he used to scale his business and m…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Michael Fisher, founder of Rotten, discusses his journey of creating a better-for-you candy brand that still tastes delicious. He shares his inspiration for starting Rotten, the challenges of getting the product to market, and the importance of meeting and exceeding customer expectations. Fi…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're joined by Taylor, Nate, and Jacob from Pilothouse's Meta Ads team, who delve into the effective use of the Drop Model and early Q4 planning for DTC brands. Mastering Product Drops: Discover how leveraging the Drop Model can create urgency, d…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached …

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving into the world of upsells with Aves from Pilothouse. We'll explore how you can maximize your revenue by incorporating pre-purchase upsells into your ecommerce strategy. Key Insights: Importance of Upsells: Learn why upsells are crucia…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful…

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we welcome Van Oakes, Founder of Goat Media, who has perfected the art of running successful giveaways. Van has not only helped scale Diesel Power Gear through countless, high value, strategic giveaways but also assists other brands in boosting their sales…

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your …

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Dis…