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Bonus: Effective UGC Strategies with Minisocial's Kirsten Baumberger and Austin Rogers

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Manage episode 428164083 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing.

https://minisocial.com

Key Takeaways:

Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance.

High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand.

Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI.

Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth.

Timestamps:

00:00 - Introduction to Minisocial and Influencer Campaigns

02:45 - The Evolution of UGC and Its Impact on Brands

05:30 - Minisocial's Journey: From Marketing Agency to Influencer Platform

08:00 - Running High Volume Micro-Influencer Campaigns

11:00 - The Role of TikTok Shops in Modern E-Commerce

13:30 - Trends in the DTC Space: Personal Care and CPG Innovations

16:00 - Leveraging AI for Efficient Influencer Campaign Briefs

19:00 - Authenticity in Influencer Marketing and UGC

22:00 - Tips for Maximizing UGC and Micro-Influencer Campaigns

25:30 - The Future of UGC: From Small Screens to Big Screens

28:00 - Conclusion and Special Offers for DTC Podcast Listeners

Hashtags:

#InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

537 episodes

Artwork
iconPartager
 
Manage episode 428164083 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing.

https://minisocial.com

Key Takeaways:

Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance.

High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand.

Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI.

Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth.

Timestamps:

00:00 - Introduction to Minisocial and Influencer Campaigns

02:45 - The Evolution of UGC and Its Impact on Brands

05:30 - Minisocial's Journey: From Marketing Agency to Influencer Platform

08:00 - Running High Volume Micro-Influencer Campaigns

11:00 - The Role of TikTok Shops in Modern E-Commerce

13:30 - Trends in the DTC Space: Personal Care and CPG Innovations

16:00 - Leveraging AI for Efficient Influencer Campaign Briefs

19:00 - Authenticity in Influencer Marketing and UGC

22:00 - Tips for Maximizing UGC and Micro-Influencer Campaigns

25:30 - The Future of UGC: From Small Screens to Big Screens

28:00 - Conclusion and Special Offers for DTC Podcast Listeners

Hashtags:

#InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

537 episodes

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