Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Similaire à DTC Podcast
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Player FM - Application Podcast
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Bonus: Effective UGC Strategies with Minisocial's Kirsten Baumberger and Austin Rogers
Manage episode 428164083 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing.
Key Takeaways:
Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance.
High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand.
Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI.
Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth.
Timestamps:
00:00 - Introduction to Minisocial and Influencer Campaigns
02:45 - The Evolution of UGC and Its Impact on Brands
05:30 - Minisocial's Journey: From Marketing Agency to Influencer Platform
08:00 - Running High Volume Micro-Influencer Campaigns
11:00 - The Role of TikTok Shops in Modern E-Commerce
13:30 - Trends in the DTC Space: Personal Care and CPG Innovations
16:00 - Leveraging AI for Efficient Influencer Campaign Briefs
19:00 - Authenticity in Influencer Marketing and UGC
22:00 - Tips for Maximizing UGC and Micro-Influencer Campaigns
25:30 - The Future of UGC: From Small Screens to Big Screens
28:00 - Conclusion and Special Offers for DTC Podcast Listeners
Hashtags:
#InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
Partager
Manage episode 428164083 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing.
Key Takeaways:
Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance.
High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand.
Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI.
Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth.
Timestamps:
00:00 - Introduction to Minisocial and Influencer Campaigns
02:45 - The Evolution of UGC and Its Impact on Brands
05:30 - Minisocial's Journey: From Marketing Agency to Influencer Platform
08:00 - Running High Volume Micro-Influencer Campaigns
11:00 - The Role of TikTok Shops in Modern E-Commerce
13:30 - Trends in the DTC Space: Personal Care and CPG Innovations
16:00 - Leveraging AI for Efficient Influencer Campaign Briefs
19:00 - Authenticity in Influencer Marketing and UGC
22:00 - Tips for Maximizing UGC and Micro-Influencer Campaigns
25:30 - The Future of UGC: From Small Screens to Big Screens
28:00 - Conclusion and Special Offers for DTC Podcast Listeners
Hashtags:
#InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
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Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.
Similaire à DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
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