Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Player FM - Application Podcast
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Bonus: Scaling Skincare Segment by Segment – Soft Services' Data-Driven Growth Strategy with Tresl Segments
Manage episode 431670613 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments.
Soft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence with Sephora. In this episode, we dive into their strategic use of data to drive growth and retention.
Key Takeaways:
Omnichannel Strategy: Learn how Soft Services navigates the complexities of integrating DTC and retail data.
Personalized Marketing: Discover the impact of their unique marketing campaigns, like the surprise spatula initiative.
Data-Driven Decisions: Understand how Trestle's segmentation tools help them make informed business decisions.
Why Listen?
Get insights into advanced data segmentation techniques.
Learn practical strategies for enhancing customer retention.
Understand the importance of sustainable practices in product development.
Timestamps:
00:00 - Introduction: Data-Driven Marketing for DTC Brands
02:00 - Soft Services' Journey and Omnichannel Expansion
06:00 - Leveraging Data for Customer Insights and Retention
12:00 - Optimizing Marketing Strategies with Trestle Segments
18:00 - The Spatula Campaign: Enhancing Customer Experience
25:00 - Conclusion: Future of Data-Driven Marketing for DTC Brands
Hashtags:
#DataDrivenMarketing #DTCBrands #CustomerRetention #MarketingStrategies #SoftServices #Tresl #JohnChao #RebeccaZhou #StephanieDiSturco #EcommerceSuccess #DigitalMarketing #AIinMarketing #CustomerEngagement #BusinessGrowth #MarketingInsights
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
Partager
Manage episode 431670613 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments.
Soft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence with Sephora. In this episode, we dive into their strategic use of data to drive growth and retention.
Key Takeaways:
Omnichannel Strategy: Learn how Soft Services navigates the complexities of integrating DTC and retail data.
Personalized Marketing: Discover the impact of their unique marketing campaigns, like the surprise spatula initiative.
Data-Driven Decisions: Understand how Trestle's segmentation tools help them make informed business decisions.
Why Listen?
Get insights into advanced data segmentation techniques.
Learn practical strategies for enhancing customer retention.
Understand the importance of sustainable practices in product development.
Timestamps:
00:00 - Introduction: Data-Driven Marketing for DTC Brands
02:00 - Soft Services' Journey and Omnichannel Expansion
06:00 - Leveraging Data for Customer Insights and Retention
12:00 - Optimizing Marketing Strategies with Trestle Segments
18:00 - The Spatula Campaign: Enhancing Customer Experience
25:00 - Conclusion: Future of Data-Driven Marketing for DTC Brands
Hashtags:
#DataDrivenMarketing #DTCBrands #CustomerRetention #MarketingStrategies #SoftServices #Tresl #JohnChao #RebeccaZhou #StephanieDiSturco #EcommerceSuccess #DigitalMarketing #AIinMarketing #CustomerEngagement #BusinessGrowth #MarketingInsights
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
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Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
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