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Ep 421: How to Grow Your Top of Funnel With Humor, Controversy, and Drops with Aves from Pilothouse | AKNF

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Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines.

Key Takeaways:

Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs.

Light Controversy: How sparking debates can drive comments and lower your cost per engagement.

Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs.

Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic.

Timestamps:

00:00 - Introduction: Mastermind Events for Marketers

02:00 - Top Funnel Strategies: Key Speakers and Success Stories

04:00 - The Role of Humor in Advertising

06:00 - Engaging with Audience through Comments and Click-Through Rates

08:00 - Creating Controversial Ads for Increased Engagement

10:00 - Using Limited Edition Product Drops for New Customer Acquisition

12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs

14:00 - Emotional Targeting: The Power of Specific Ads

16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event

Hashtags:

#MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

537 episodes

Artwork
iconPartager
 
Manage episode 428522451 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines.

Key Takeaways:

Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs.

Light Controversy: How sparking debates can drive comments and lower your cost per engagement.

Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs.

Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic.

Timestamps:

00:00 - Introduction: Mastermind Events for Marketers

02:00 - Top Funnel Strategies: Key Speakers and Success Stories

04:00 - The Role of Humor in Advertising

06:00 - Engaging with Audience through Comments and Click-Through Rates

08:00 - Creating Controversial Ads for Increased Engagement

10:00 - Using Limited Edition Product Drops for New Customer Acquisition

12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs

14:00 - Emotional Targeting: The Power of Specific Ads

16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event

Hashtags:

#MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

537 episodes

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