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Ep 421: How to Grow Your Top of Funnel With Humor, Controversy, and Drops with Aves from Pilothouse | AKNF
Manage episode 428522451 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines.
Key Takeaways:
Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs.
Light Controversy: How sparking debates can drive comments and lower your cost per engagement.
Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs.
Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic.
Timestamps:
00:00 - Introduction: Mastermind Events for Marketers
02:00 - Top Funnel Strategies: Key Speakers and Success Stories
04:00 - The Role of Humor in Advertising
06:00 - Engaging with Audience through Comments and Click-Through Rates
08:00 - Creating Controversial Ads for Increased Engagement
10:00 - Using Limited Edition Product Drops for New Customer Acquisition
12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs
14:00 - Emotional Targeting: The Power of Specific Ads
16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event
Hashtags:
#MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
Partager
Manage episode 428522451 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines.
Key Takeaways:
Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs.
Light Controversy: How sparking debates can drive comments and lower your cost per engagement.
Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs.
Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic.
Timestamps:
00:00 - Introduction: Mastermind Events for Marketers
02:00 - Top Funnel Strategies: Key Speakers and Success Stories
04:00 - The Role of Humor in Advertising
06:00 - Engaging with Audience through Comments and Click-Through Rates
08:00 - Creating Controversial Ads for Increased Engagement
10:00 - Using Limited Edition Product Drops for New Customer Acquisition
12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs
14:00 - Emotional Targeting: The Power of Specific Ads
16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event
Hashtags:
#MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
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Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.
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…
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continue reading
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continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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