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Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Ep 423: Are You Even Performance Marketing If You're Not Creating Custom Landing Pages? (with Pilothouse's Aves and Jocelyn) | AKNF
Manage episode 429681077 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast!
Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boost conversion rates.
Key Insights:
Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail pages.
Optimization and Testing: Learn how continuous testing can lead to the most optimized landing pages.
Warp Drive Tool: Discover how PilotHouse's proprietary tool enhances landing page performance without disrupting ad campaigns.
Why You Should Listen:
Get actionable tips on creating high-converting landing pages.
Learn about the importance of aligning ad angles with landing page content.
Discover the strategic advantage of using Pilothouse's Warp Drive tool.
By the end of this episode, you'll have a clear understanding of how to leverage landing pages to enhance your DTC marketing strategy.
Timestamps:
0:00 - Introduction to Mastermind Events and DTC Podcast
2:30 - Overview of the Victoria, BC Mastermind Event
4:00 - Importance of Custom Landing Pages in E-commerce
6:15 - Real-Life Success Stories: Drew Archeolo from Victory Gear
8:45 - How to Make About Pages Shoppable
11:00 - The Role of Landing Pages in Ad Campaigns
13:30 - Effective Use of Landing Pages for Promo Campaigns
15:00 - Problem Agitation vs. Problem Solution in Ads and Landing Pages
17:15 - Evergreen Ads and Landing Pages for Q4 Prep
19:30 - Tips for Beginners: Turning About Pages into Sales Pages
22:00 - The Power of Founder's Story on Landing Pages
24:15 - Technical Elements of High-Performing Landing Pages
26:30 - Enhancing Pages with Personalization and Dynamic Content
28:00 - Case Study: Jewelry Brand Success with Custom Landing Pages
30:00 - The Second Step Optimization with Warp Drive
32:00 - Conclusion and Call to Action
Hashtags:
#Ecommerce #LandingPages #DTC #DigitalMarketing #ConversionOptimization #EcommerceSuccess #MarketingTips #PilotHouse #SEO #AdCampaigns #MastermindEvents #FoundersStory #Shopify #OnlineSales #CustomerJourney
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
Partager
Manage episode 429681077 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast!
Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boost conversion rates.
Key Insights:
Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail pages.
Optimization and Testing: Learn how continuous testing can lead to the most optimized landing pages.
Warp Drive Tool: Discover how PilotHouse's proprietary tool enhances landing page performance without disrupting ad campaigns.
Why You Should Listen:
Get actionable tips on creating high-converting landing pages.
Learn about the importance of aligning ad angles with landing page content.
Discover the strategic advantage of using Pilothouse's Warp Drive tool.
By the end of this episode, you'll have a clear understanding of how to leverage landing pages to enhance your DTC marketing strategy.
Timestamps:
0:00 - Introduction to Mastermind Events and DTC Podcast
2:30 - Overview of the Victoria, BC Mastermind Event
4:00 - Importance of Custom Landing Pages in E-commerce
6:15 - Real-Life Success Stories: Drew Archeolo from Victory Gear
8:45 - How to Make About Pages Shoppable
11:00 - The Role of Landing Pages in Ad Campaigns
13:30 - Effective Use of Landing Pages for Promo Campaigns
15:00 - Problem Agitation vs. Problem Solution in Ads and Landing Pages
17:15 - Evergreen Ads and Landing Pages for Q4 Prep
19:30 - Tips for Beginners: Turning About Pages into Sales Pages
22:00 - The Power of Founder's Story on Landing Pages
24:15 - Technical Elements of High-Performing Landing Pages
26:30 - Enhancing Pages with Personalization and Dynamic Content
28:00 - Case Study: Jewelry Brand Success with Custom Landing Pages
30:00 - The Second Step Optimization with Warp Drive
32:00 - Conclusion and Call to Action
Hashtags:
#Ecommerce #LandingPages #DTC #DigitalMarketing #ConversionOptimization #EcommerceSuccess #MarketingTips #PilotHouse #SEO #AdCampaigns #MastermindEvents #FoundersStory #Shopify #OnlineSales #CustomerJourney
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
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Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.
Similaire à DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
