Les meilleurs podcasts Blair Enns (2024)

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Are Email Newsletter Even Viable Anymore? 29:37

12d ago29:37

29:37

Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page) “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove I…

1
How to Price Creatively, with Blair Enns 41:24

12d ago41:24

41:24

For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy. Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest bo…

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Resilience in Chaotic Times with Blair Enns and David C. Baker 36:13

30d ago36:13

36:13

This is a recording from RevThink's The Weekly Briefing from August 7th, 2024. This discussion was followed by a Q&A which you can watch here: https://community.revthink.com/c/the-weekly-briefing/resilience-in-chaotic-times-strategies-for-economic-shifts-d3d6ea28-b832-4e00-bf7b-e0aa74fd52d6 Blair Enns is on a mission to change the way creative serv…

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How to Nurture Leads with Excellence, with Stephen Woessner 37:15

5d ago37:15

37:15

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

1
AI & Future of Accounting - Interview from Hannah Smolenski CPA 37:26

13d ago37:26

37:26

Check out Hannah's amazing YouTube Channel: https://youtu.be/sbXbhSATArs Check out REFRAME 2024: https://www.reframe2024.com/

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SWA ConduitDigitalFiresideChatwithHannahRothandErikJensen V02 42:27

19d ago42:27

42:27

For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before. We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships. Also in the category of things we’v…

1
How to Make Horizontal Positioning Work 23:25

26d ago23:25

23:25

David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals. Links “Strengthening a Weak Horizontal Positioning” by David C. Baker on punctuation.comPar David C. Baker and Blair Enns

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No Friction Lead Generation, with Stephen Woessner 45:59

26d ago45:59

45:59

Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and auth…

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Debrief and takeaways from the July Intensive, with Stephen Woessner 47:01

1M ago47:01

47:01

Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We pr…

1
Are You Fishing in the Right Pond? 32:10

1M ago32:10

32:10

Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, too narrow, or just wrong. LINKS "The Target Is Not the Market" by Blair Enns on winwithoutpitching.com…

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How to Use Strategic Lenses for Niching Down, with Hannah Roth 49:30

1M ago49:30

49:30

I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk throu…

1
How to select the right CRM for your agency, with Erik Jensen 43:53

2M ago43:53

43:53

This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you’re meeting Erik for the first time — he’s my business partner here at Predictive ROI, and we’ve worked alongside each other for well over a…

1
Leading in a Chaotic World 28:51

2M ago28:51

28:51

David shares his decision-making framework that will help agency principals make better decisions during chaotic times like these. LINKS “Leading in a Chaotic World” article by David C. Baker on Punctuation.comPar 2Bobs - with David C. Baker and Blair Enns

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How to Design Your Digital Marketing Success Plan, with Corey Morris 37:46

2M ago37:46

37:46

My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris, President and CEO of Voltage returns for an encore interview. Corey recently released his new book, The Digital M…

1
The Sales Crucible and How to Build One, with Stephen Woessner 42:21

2M ago42:21

42:21

For this episode of Sell With Authority — I break down a sales strategy that we’ve used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the “Sales Crucible” — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a “Sales…

1
Purpose-Driven Production with Alana Tompson 49:20

2M ago49:20

49:20

Alana Tompson is a Melbourne cinematographer and the creative director of Said & Done Media. She also hosts a podcast called Said & Undone which interviews creatives about what could be done – and is being done – to increase the diversity of the film, TV, media and advertising industries to make them a more inclusive place. With her career commenci…

1
Creating a Premium Pricing Culture 31:05

2M ago31:05

31:05

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links “Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com “Have we Hit Peak Strategy?” “Be the Client You Want to See in the World”…

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Skeptical thought leadership will work for you?, with Stephen Woessner 39:17

2M ago39:17

39:17

For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. But before we dive in — have you heard about our upcoming July Intensive? Three times a year — we get our Predicti…

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How to Grow Your Agency Through Community and Collaboration, with Jay Owen 37:00

2M ago37:00

37:00

I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by fo…

1
With Jasmine DiLucci (Tax Attorney): Fighting Bad Tax Advice 53:13

3M ago53:13

53:13

Follow Jasmine: youtube.com/@taxleverage instagram.com/taxleveragejd taxleverage.com

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Building a Scalable Sales Strategy 26:48

3M ago26:48

26:48

David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likelihood for a successful exit when that time comes. Links 2Bobs episode: “The Rungs You Can Reach on the Ladder of Lead Generation” NY Times article: “How …

1
Email Writing Workshop, with Stephen Woessner 50:03

3M ago50:03

50:03

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

1
How QBO Developers should think w/ Anita Koimur (COO LiveFlow) 53:39

3M ago53:39

53:39

LiveFlow is one of the hottest QBO apps out there, I pick Anita's brain about the pricing of the app, how they think about user feedback & development, and how AI will shape 3rd party reporting apps for QBO Check out www.liveflow.io

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REFRAME 2024: Money Conversations w/ Carlos Garcia Jr. & Carolyn Strauss 48:21

3M ago48:21

48:21

Episode 5 of this 8-part webinar/podcast series is the official companion to the ⁠⁠REFRAME2024.com⁠⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients…

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How to close sales without closing, with Stephen Woessner 47:39

3M ago47:39

47:39

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

1
Randy Crabtree (R&D Credits, Cost Segregation, and Conferences) 46:41

3M ago46:41

46:41

Come to Bridging the Gap: https://www.btgconference.com/ Tr-Merit (Randy's Firm): https://tri-merit.com/

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Have We Hit Peak Strategy? 24:01

3M ago24:01

24:01

Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more “strategic.” Both he and David see these agencies losing more and more work to competitors moving to off-shore teams and AI centered services. Links Blair’s “What Is Strategy?” episode of the Ditching Hourly podcast wi…

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How to Design Your HERO Offer, with Jane Pfeiffer 36:54

3M ago36:54

36:54

For this episode of Sell With Authority, I am thrilled to welcome back Jane Pfeiffer, the brilliant Founder and President of Fieldtrip, for an encore interview. Jane and her team have developed a new service offering that’s a game-changer for clients and prospects in their niche. We discuss how to design a service offering that is limited in scope,…

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How to Escape Founder-Led Sales, with Corey Quinn 44:28

3M ago44:28

44:28

For this episode of Sell With Authority, I invited Corey Quinn, who has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive, to come back for an encore. In episode 86 of the podcast, Corey and I went on a bit of a mining expedition where we unearthed a ton of golden nuggets around how to narrow down y…

1
What Tech Bros Get Right...and Wrong 21:21

4M ago21:21

21:21

David definitely doesn’t want anyone to be like tech bros, but he has recognized a few things creative agencies might be able to learn from them.Par 2Bobs - with David C. Baker and Blair Enns

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How to Get Your Money, with Sharon Toerek 45:20

4M ago45:20

45:20

I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her fourth time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual pr…

1
Creative Department with Kevin Robinson 45:58

4M ago45:58

45:58

Kevin Robinson is an award-winning design leader with decades of experience as a director, entrepreneur, executive creative director, strategist, and advisor. Throughout his professional career, Robinson founded and led Juniper Jones, a multidisciplinary studio, and most recently, Creative Dept., a new platform whose mission is to provide access to…

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Strategic Moves for Agency Profit, with Marcel Petitpas 47:34

4M ago47:34

47:34

This episode of Sell With Authority is one I have been eagerly anticipating! I’m excited to reintroduce you to our special guest expert — because this conversation has been about 6-months in the making. When Marcel Petitpas, the Co-Founder and CEO of Parakeeto, joined us for Episode 95, the insights he shared were just the tip of the iceberg. That’…

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REFRAME 2024: Using Story to Sell with Jay Owen 57:47

4M ago57:47

57:47

Episode 4 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients C…

1
Turning Your Delivery Team Into a Sales Team 30:29

4M ago30:29

30:29

Blair has five steps creative agency leaders can take to turn their account managers, project managers, developers, engineers, and advisors into a source of instant scale to their sales efforts. LINKS “Turning Your Delivery Team Into a Sales Team” article by Blair on WinWithoutPitching.comPar 2Bobs - with David C. Baker and Blair Enns

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How to Find the Right Strategic Partnership for Your Agency, with Tim Burke 35:57

4M ago35:57

35:57

In this episode of Sell With Authority, Hannah Roth and I welcome Tim Burke, CEO of Conduit Digital Marketing. We focus our discussion on strengthening your agency through strategic partnerships — and the effective use of white-label solutions. Tim shares his brilliant perspective on the power of choosing the right strategic partners, optimizing pr…

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How to Reach Your Agency’s Next Level of Growth, with Stephen Woessner 58:39

4M ago58:39

58:39

For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. We’re diving into an episode I recorded with Drew McLellan for his Build a Better Agency Podcast. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. First off — Drew…

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REFRAME 2024: Win Without Pitching for Accountants with Blair Enns 1:02:41

5M ago1:02:41

1:02:41

Episode 3 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 Topics that will be covered in this series: Communications strategy with clients Communicating your value to command price, standards, and expectations Negotiating terms, pricing, scope, with new and existing clien…

1
Advising Clients Ethically 24:15

5M ago24:15

24:15

Whether you call yourself an advisor or consultant (or not), David has seven core ethical principles that should govern advisory work. LINKS "Advising Clients Ethically" article on Punctuation.comPar 2Bobs - with David C. Baker and Blair Enns

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How to get it all done, with Stephen Woessner 47:27

5M ago47:27

47:27

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

1
How to Stand Out as an Easy Yes, with Robin & Steve Boehler 49:24

5M ago49:24

49:24

If you’ve been listening to the podcast for a while now — you know we share insights and tactical examples for how you can make your agency an easy yes for your right-fit clients and prospects. Two mentors who have been instrumental in our learning around this topic over the last decade are my very special guest experts on this episode of Sell With…

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Luxury at Heart | Marlene P. Naicker at MULDOONEYS 35:22

5M ago35:22

35:22

Marlene P. Naicker, a serial fashion entrepreneur and the Founder/Creative Director of MULDOONEYS, epitomizes resilience and innovation. Born in apartheid-era South Africa in 1975, she draws inspiration from influential figures like Mahatma Gandhi and Nelson Mandela, embodying fearlessness and empathy. Facing adversity head-on, Marlene battled canc…

1
Just Stop Talking 31:12

5M ago31:12

31:12

The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes. Links “How and When to Talk About Your Firm” “Replacing Presentations With Conversations”Par 2Bobs - with David C. Baker and Blair Enns

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How to Rewire Leadership for Agency Growth, with Audrey Kwan 44:19

5M ago44:19

44:19

When I sit down with agency owners and their teams for the first time, our conversations often revolve around the same themes — where new clients are coming from, how engaged their email lists are, and the consistency (or lack thereof) in sharing valuable content to grow their audiences. And without fail — I hear something along these lines: “We’re…

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Respectful Creative Leadership with Joanne Chan | Turner Duckworth 1:02:33

5M ago1:02:33

1:02:33

Joanne is CEO of Turner Duckworth, a world-class branding agency with studios in San Francisco, London and New York. Turner Duckworth has designed some of the world’s most valuable brands, including Amazon, McDonald’s, Coca-Cola, Levi’s and Samsung. Joanne’s first career was in the art world, having worked at prestigious art galleries in New York, …

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How to Hire Strategically, with Sue MacArthur 44:48

5M ago44:48

44:48

In this episode of Sell With Authority, we tackle a question that’s fundamental to our success: Can we all be better at allocating our time so that we have the space, capacity, and focus to more effectively lean into business development? The short answer? Yes. Of course, we can. There’s always room for improvement in how we manage our time and eff…

1
Showcasing Creativity: A Conversation with STASH’s Stephen Price 1:06:22

5M ago1:06:22

1:06:22

Stephen Price is the founder and creative director of Stash Media Inc. and executive editor of Stash Magazine and the Stash Permanent Collection – the world’s only video streaming platform dedicated to design, animation, and VFX. Stephen has given dozens of talks on design at festivals/conferences from Los Angeles to Hamburg and Istanbul to Caracas…

1
Working With a Maverick 23:12

6M ago23:12

23:12

When it comes to qualifications for ideal clients, David doesn’t hear anyone talking about how agencies can benefit when the person across the table is someone who presses boundaries and ethically skirts the rules within their own organization.Par 2Bobs - with David C. Baker and Blair Enns

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How to Boost Your Agency’s Impact, with Sean Tracey 53:37

6M ago53:37

53:37

Get ready for a marketing strategy that balances profit with authenticity to differentiate your brand. In this episode of Sell With Authority, we unlock some rock solid awesome insights with our special guests, Sean Tracey and Predictive’s own Mad Scientist, Hannah Roth. Sean is an award-winning creative strategist and speaker with over 25 years of…

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How to Get to the Top of Google, with Corey Morris 48:50

6M ago48:50

48:50

My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris is President and CEO of Voltage, a powerhouse in the digital marketing sphere. Corey is not only a VIP contributor…

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