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Contenu fourni par Blair Enns and Leah Power, Blair Enns, and Leah Power. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Blair Enns and Leah Power, Blair Enns, and Leah Power ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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20% - The Marketing Procurement Podcast
Tout marquer comme (non) lu
Manage series 3407441
Contenu fourni par Blair Enns and Leah Power, Blair Enns, and Leah Power. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Blair Enns and Leah Power, Blair Enns, and Leah Power ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
…
continue reading
32 episodes
Tout marquer comme (non) lu
Manage series 3407441
Contenu fourni par Blair Enns and Leah Power, Blair Enns, and Leah Power. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Blair Enns and Leah Power, Blair Enns, and Leah Power ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
…
continue reading
32 episodes
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1 This is Unsustainable w/ Caroline Johnson 48:16
48:16
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The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin WFA & MediaSense Future of Media Agency Models Report Quantifying The Value of Pricing…

1 Marketing Is an Investment w/ Brett Colbert 45:37
45:37
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Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Brett’s company: Culture key Brett’s Linkedin…

1 On Creative Effectiveness w/ George Tannenbaum 32:39
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In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin George’s blog: Ad Aged GeorgeCo George’s work site George’s Linkedin Rory Sutherland’s book: Alchemy Blair's Innoficiency Problem article…

1 The Path to Great Work w/ Beverley Hammond and Susan Irving 43:07
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20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Broken Heart Love Affair Beverley's Linkedin Kruger Products Susan’s Linkedin Unapologetically Human…

1 Agency Model Innovation w/ Caroline Johnson 48:05
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The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin Madison Avenue Makeover Forrester’s “Ditch The Pitch” Research Report…

1 Tuning Up the Client-Agency Relationship w/ David Meikle 47:26
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Consultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.” Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin David's website David’s Linkedin David’s Twitter Tuning Up Website Tuning Up Diagnostic Tuning Up e-book Tuning Up Hardcover David’s first book: How to Buy a Gorilla…

1 Just Say No w/ Niki McMorrough 44:25
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Niki McMorrough has seen the client-agency relationship from both sides of the table and that perspective has left her convinced that no one wins in a pitch. She joins Blair and Leah to discuss her conversion from pitch advocate to pitch abstinence. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Niki’s website Niki’s Linkedin The Drum Network The Drum Open Mic The Drum’s Recommended Agencies…

1 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective 28:39
28:39
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Blair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a brand new interview in two weeks time. Until then, Blair has shamelessly selected another episode of his other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship, which he cohosts with David C. Baker. In this episode from 2021, David interviews Blair about his Amazon #1 best-selling book, The Win Without Pitching Manifesto, ten years after its launch. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin The ICA The ICA's Linkedin David C. Baker 2Bobs The Win Without Pitching Manifesto…

1 Madison Avenue Makeover w/ Michael Farmer 1:01:39
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Madison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand new book, Madison Avenue Makeover: The Transformation of HUGE and the Redefinition of the Ad Agency Business. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin The ICA's Linkedin The ICA Michael's Linkedin Farmer & Company Madison Avenue Makeover Madison Avenue Manslaughter The Structure of Scientific Revolutions…

1 2Bobs: Innoficiency in Your Agency 39:56
39:56
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Aimé39:56
While Blair and Leah take a brief summer hiatus, we're delighted to bring you an episode of Blair's other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship . In this episode, Blair and his co-host David C. Baker talk about Blair's Innoficiency Principle as it applies to running an agency. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA David C. Baker 2Bobs The Innoficiency Problem…

1 The Benchmark Problem w/ Jason Cammorata 29:12
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Leah has a bee in her bonnet over how agency benchmark data is used by clients and even some agency associations. Jason Cammorata joins the pod to steelman both sides of the argument. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Jason's Linkedin The End of Average…

1 The Day Everything Changed in CPG w/ Christy Lebor 49:24
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Former big brand marketer Christy Lebor joins the pod to describe what she sees as the pivotal moment when CPG companies shifted from innovation-seeking to efficiency-seeking. She also talks about the folly of zero-based budgeting and why agencies will never be strategic partners to their brand manager clients. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Christy's Linkedin Smashbrand…

1 Aligning the Incentives w/ Stuart Dunk 43:50
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Consultant and former Nike procurement manager Stuart Dunk joins Blair and Leah to talk about his vision for how the marketing procurement function should evolve, how agencies should push back on onerous demands, the surprise highlight of a marketing procurement professional’s week and much more. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Stuart's Linkedin Stuart's Twitter Don't Forget To Look Project Spring report Why We Suck at Negotiating…

1 The Hidden Cost of Transactional Capitalism w/ Rory Sutherland 53:28
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Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alc hemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Rory's Linkedin Rory's Twitter Ogilvy Alchemy NudgeStock MIPTV Alchemy of Effectiveness…

1 The Marketing Procurement Academy w/ Magid Souhami 48:47
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Marketing procurement podcast streams cross when OG Magid Souhami joins Blair and Leah to discuss all things marketing procurement, including the launch of his new training platform. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA The Marketing Procurement Academy The OG Marketing Procurement Podcast Magid's Linkedin Compliant Global Extinction or Revolution of Marketing Procurement?…
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