#179 - Plantega: Nudge Theory and Plant-Based Food

Eat For The Planet with Nil Zacharias

Eat For The Planet with Nil Zacharias

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

il y a 2 ans 11:35

MP3•Maison d'episode

The episode explores Nudge Theory, a behavioral economics concept used to guide better decisions through minor environmental changes. Plantega, a company making plant-based food accessible via a unique plant-based-deli-in-store model in New York City bodegas, employs Nudge Theory through strategic locations, appealing signage, choice architecture, simplification, sampling events, social proof, and incentives. By incorporating these tactics, Plantega has successfully launched across the city, encouraging thousands of consumers to choose plant-based options daily.

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192 episodes

#179 - Plantega: Nudge Theory and Plant-Based Food

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published il y a 2 ans

MP3•Maison d'episode

Learn more about your ad choices. Visit megaphone.fm/adchoices

192 episodes

Tous les épisodes

Eat For The Planet with Nil Zacharias

1
#191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food 1:00:18

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In this episode of Eat for the Planet , Matt de Gruyter, CEO and co-founder of Next Level Burger, discusses the brand’s significant progress since 2018, including the acquisition and turnaround of Veggie Grill, its ambitious expansion goals, and the evolving plant-based food landscape. Matt reflects on combating misinformation, balancing operational discipline with a strong work culture, and creating a sustainable, compassionate food system while emphasizing the critical role of leadership and persistence in driving long-term change. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

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#190 - Challenging Meat’s Dominance: From Counterculture to Systems Change with Alicia Kennedy 50:16

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50:16

In this episode of the Eat for the Planet podcast, Nil Zacharias speaks with Alicia Kennedy, author of No Meat Required , about challenging meat’s dominance in the food system and exploring the cultural, culinary, and systemic shifts needed to create meaningful change. They discuss how plant-based eating, rooted in countercultural movements, can serve as a force for transformation while navigating the challenges of identity, desirability, and accessibility. Alicia critiques the focus on hyper-realistic meat substitutes and advocates for a return to celebrating vegetables, grains, and whole foods as a path to reimagining food systems. She emphasizes the importance of community-driven food and the need for systemic solutions that address labor, access, and sustainability. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

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#189 - Winning the Consumer Mindset: Indy Kaur on Driving Plant-Based Adoption and Building Trust 46:50

il y a 10 weeks46:50

46:50

In this episode of Eat for the Planet , Nil Zacharias engages with Indy Kaur, founder of Plant Futures Collective, to discuss her path in the food industry, her pivotal work at Tesco, and her current mission to drive plant-based adoption. The conversation highlights the challenges and opportunities in the plant-based food sector, emphasizing trust-building, storytelling, and collective action to overcome barriers to consumer adoption and create a sustainable future. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

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#188 - Cultivated Meat and the American Dream: Sami Nabulsi on Innovation, Politics, and Progress 1:01:16

il y a 11 weeks1:01:16

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In this episode of Eat for the Planet , Sami Nabulsi, founder of Pythag Tech, explores the intersection of innovation, politics, and progress in the cultivated meat industry. Drawing from his transition from finance to food tech, Sami shares his vision for the future of cultivated meat, including its potential to reshape global food systems and address critical challenges like sustainability, scalability, and national security. The discussion delves into overcoming technical and regulatory hurdles, combating misinformation and political resistance, and fostering collaboration with traditional meat industry players to unlock new opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

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#187 - The Plant-Based Reset: Lessons, Challenges, and a Path Forward with Maisie Ganzler 53:38

il y a 12 weeks53:38

53:38

In this episode of Eat for the Planet , Maisie Ganzler , former Chief Strategy and Brand Officer at Bon Appétit Management Company (BAMCO), reflects on her 30 years of leadership at the forefront of sustainability. She discusses BAMCO’s approach to balancing customer needs with supplier realities, lessons learned from the company’s early adoption of plant-based alternatives, and the critical role of storytelling in driving meaningful change. Drawing on her book, You Can’t Market Manure at Lunchtime , Maisie shares insights into the successes and missteps of the plant-based movement, the potential of ingredient-focused innovations, and the importance of defining clear sustainability values. With candid reflections, she offers lessons and hope for building a more resilient and sustainable food system. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

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#186 - Meat, Culture, and the Identity of Food with Chef Palak Patel 57:18

il y a 13 weeks57:18

57:18

Palak Patel is an award-winning chef, best-selling author, and a dynamic force in the movement for sustainable food systems. In this episode, Palak reflects on her personal and professional evolution, highlighting food’s role as an emotional and cultural connector. Drawing from her cookbook Food is Love , she discusses how emotion drives her cooking and offers insights into the challenges of transitioning from traditional meat-based diets to plant-based alternatives while preserving cultural identity. Palak also delves into pressing food system issues like waste reduction and the role of chefs in driving innovation and sustainability. She emphasizes the importance of bridging culinary expertise with systems thinking to create meaningful impact. The conversation touches on meat’s deep cultural ties, the need for emotional storytelling in food, and her hopes for the future of food systems. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

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#185 - Plant-Based Dreams, Blended Realities, and a Chicken-Beef Burger You Didn’t See Coming 1:15:41

il y a 13 weeks1:15:41

1:15:41

In this thought-provoking episode of Eat for the Planet , Nil Zacharias is joined by Michelle Adelman, an entrepreneur and innovator in the food industry. Michelle reflects on her journey from leading the plant-based food platform Infinite Foods in Africa to founding Crossover Meats, a company that blends chicken and beef to create a more sustainable and scalable meat product. Through candid insights, Michelle discusses the challenges, opportunities, and complexities of reshaping the global food system. #95 - Infinite Foods: How Plant-Based Protein Can be a Positive Catalyst for Change in Africa Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

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#184 - Has Overthrow Hospitality Cracked the Code on Plant-Based Dining? 58:54

il y a 14 weeks58:54

58:54

Overthrow Hospitality is an award-winning plant-based food and beverage hospitality group with ten unique venues offering elevated dining and drinking experiences to the socially conscious consumer. In this episode, Ravi Derossi, Founder and CEO of Overthrow Hospitality discusses the company's evolution into a fully plant-based hospitality group with an innovative approach to dining. He reflects on the challenges and triumphs of creating exceptional dining experiences that resonate with both plant-based and meat-eating audiences, while sharing insights on the broader food landscape and their ambitious plans for expansion. Overthrow Hospitality is currently fundraising on StartEngine. Find out how you can become an investor. Related Episodes: #21 - Art Meets Purpose: Designing Conscious Food Experiences With Ravi DeRossi Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

1
#183 – Cheese, Reimagined: Sorosh Tavakoli on Challenges and Change 1:18:09

il y a 15 weeks1:18:09

1:18:09

In this episode, Sorosh Tavakoli, the CEO of Stockeld Dreamery shares his journey from tech to founding Stockeld Dreamery, a plant-based cheese company. He highlights the shortcomings of plant-based cheese—poor taste, texture, and nutrition—and discusses Stockeld’s innovative approach using fermented legume proteins to create better products. Sarosh reflects on industry challenges, from manufacturing delays to shifting market dynamics, emphasizing the importance of authenticity and adaptability in overcoming obstacles. He also reflects on the complexities of balancing innovation with the practical challenges of transforming consumer habits. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

1
#182 – Alternative Protein...a Big Nothing Burger? With Steve Molino 1:24:20

il y a 15 weeks1:24:20

1:24:20

This episode features Steve Molino , Partner & Head of Investments at Clear Current Capital , an early-stage venture capital firm focused on catalyzing sustainable change in the food system. The conversation focuses on the state of the alternative protein industry and its potential to transform the global food system. Steve shares his journey into impact investing, insights into the challenges facing plant-based and cultivated meats, and his perspective on the future of sustainable food innovation. The discussion explores consumer demand, global market dynamics, and the importance of refining investment strategies to drive real impact. Music: Endless Inspiration ( Vibe Street Mix ) Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

1
#181 – Plant-Based Brands: High on Purpose, Low on Vibes 20:24

il y a 28 weeks20:24

20:24

If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices? This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups. Companies mentioned in this episode: Plantega Beyond Meat – “Serve Love” Campaign / Beyond Meat (BYND) Q2 2024 Earnings Call Transcript Impossible Foods – Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing's 'Wokeness' Hurt the Category / Hot dog eating champ Joey Chestnut barred from competing in this year’s contest Music: Endless Inspiration ( Vibe Street Mix ) Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

1
#180 - Zero Egg: Meet The New, Great-Tasting, Cleaner-Label, Plant-Based Egg 57:49

il y a 2 years57:49

57:49

This episode features Liron Nimrodi, the Co-Founder and CEO of Zero Egg . Animal friendly, sustainable, and a healthier alternative, Zero Egg is the plant-based egg for everyone. Zero Egg’s products are 100% plant-based, gluten-free, non-GMO, low in calories and fat, have zero cholesterol and are cleaner in terms of ingredient list (compared to other existing plant-based egg products) making them suitable for a range of dietary needs. Founded in 2018, the company believes the plant-based egg should be an everyday choice and is on a mission to make plant-based food accessible to everyone. With a feather-light footprint, Zero Egg offers the taste and texture of an ordinary egg, has better-for-you attributes, and is easy on the planet. It is made of plant proteins including soy, potatoes, peas, and chickpeas. Manufacturing Zero Egg uses radically less land, water, and energy, and produces significantly less greenhouse gas emissions than eggs from hens. Zero Egg is determined to meet the growing demand for egg alternatives that taste, cook, and function like traditional eggs, specifically in foodservice and food manufacturing. In addition to the United States, Zero Egg is also distributed in Israel and Europe. The company received early accolades at launch, including Calcalist’s 2019 Food Innovation competition in Israel. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

1
#179 - Plantega: Nudge Theory and Plant-Based Food 11:35

il y a 2 years11:35

11:35

The episode explores Nudge Theory, a behavioral economics concept used to guide better decisions through minor environmental changes. Plantega , a company making plant-based food accessible via a unique plant-based-deli-in-store model in New York City bodegas, employs Nudge Theory through strategic locations, appealing signage, choice architecture, simplification, sampling events, social proof, and incentives. By incorporating these tactics, Plantega has successfully launched across the city, encouraging thousands of consumers to choose plant-based options daily. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

1
#178 - Climbing the Plant-Based Slope of Enlightenment 16:33

il y a 2 years16:33

16:33

This episode discusses the plant-based food industry's evolution and future prospects, following the Gartner Hype Cycle. Despite a disillusionment phase, consumer demand remains strong, with plant-based food sales growing in 2022. To ensure continued growth, we need to focus on three pillars: Innovation (addressing nutritional concerns and offering global flavors), Accessibility (emphasizing foodservice and prepared frozen meals), and Sustainability (commitment to sustainable sourcing and regenerative agriculture practices). Alongside these pillars, changing public perceptions and raising awareness of the health and environmental benefits of plant-based food is crucial for the industry's ongoing growth. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Eat For The Planet with Nil Zacharias

1
#177 - Elena Devis of Deliveroo on the Unstoppable Rise of Plant-Based in Takeout and Food Delivery 51:41

il y a 2 years51:41