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Here's a chef show about food and beverage entrepreneurs and people in the culinary world who took a different route. Chris Spear has been working in the hospitality industry for more than 25 years, mostly outside of traditional restaurant settings. In 2010 he started a personal chef business called Perfect Little Bites. Wanting to help other culinary entrepreneurs build and grow their businesses, he created the Chefs Without Restaurants community. On the podcast of the same name, he has con ...
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
How To Profitably Launch And Scale A Natural Food Business In 2021 And Beyond, The Complete Retail Solved Blueprint. Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? ...
 
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show series
 
Become a consistent and impassioned master storyteller. Shoppers want personalization which begins with a human focus. Stories that resonate and connect with shoppers inspire brand evangelism and fierce loyalty - How To Future Proof Your Brand This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confidently Gro…
 
Welcome shoppers into your community. Embrace them. Tell them how much you appreciate them. They are the lifeblood of your brand. Invite them to co-create new products & be part of your brand. This is how you future-proof your brand, make it irresistible. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Con…
 
Shopper insights provide your greatest competitive advantage. You need to own your customers! They are you most valuable asset. Build a thriving connected community to engage and nurture them - how you convert your dream customers into loyal evangelist. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confi…
 
Know your why! How does your mission (your why) align and resonate with your customers? Communicate in a single voice with the same passion, enthusiasm, and authenticity as the founder. Build a connected community, a loyal tribe of your ideal customers. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confi…
 
Accuracy Matters! Knowing the true cost of your products will give you a significant edge as you plan, forecast, and promote giving you more runway to grow and scale. It protects your cash flow, gives you better evaluations and protects retailer margins. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Conf…
 
The real strength of an effective leader is measured by the people they surround themselves by & how they empower them to succeed on behalf of the organization. Encourage advisors to identify skill gaps & recommend talented experts to elevate your brand This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confi…
 
Don’t Be Afraid To Have Audacious Big Dreams. Disruptive Brands Are Leading Key Growth Trends. Use SMART Goals To Remain Focused And On Track. Surround yourself with mentors and advisors that will push you and hold you accountable to reach for the sky! This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confid…
 
Focus on growing your business rather than constantly putting out fires. Your Energy & Your Persona Are Reflected In Your Brand & Amplified Through Your Messaging & Your Brand Story. Set Yourself Up For Success In Business By Making YOU A Priority. FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the show not…
 
You are not alone. Find a trusted mentor and/or advisor. Join mastermind groups that educate, inspire, and hold you accountable. Surrounding yourself with the right people is going to give you the sustainable competitive edge that you deserve This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confidently Grow…
 
Commit to learn and appreciate the different roles in your business. This will keep you grounded and help you better understand how your business works. Once you understand how the game is played, then you can get creative & leverage advanced strategies This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confi…
 
You need to begin with a solid foundation. Your go-to-market strategy be as innovative as the ingredients in your package. Building a solid foundation today will support explosive growth tomorrow and beyond. Get the edge you deserve. Day 1 Welcome to day 1, How To Launch And Scale A Profitable Food Business. You need to begin with a solid foundatio…
 
As we transition into 2021 & given how challenging 2020 was, I decided to address the specific questions & challenges listeners sent in. They're organized into a masterclass, 30 Days To Prosperity. How to confidently grow, scale & get the edge you deserve. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Co…
 
This week we speak with Charles Hunter III. He’s a personal chef, recipe developer and food blogger based in Nashville, Tennessee. He’s the owner of The Salted Table Company, an in-home catering company that prepares meals for backyard weddings, dinner parties, business dinners and more, in the comfort of your own home. Charles and I have similar b…
 
The secret to growing a successful brand is making it easy for shoppers to discover, find, & buy your products wherever they like to shop. Retail is pay to play & natural brands have always had a significant competitive disadvantage - but not anymore! This episode's FREE downloadable guide Nothing happens until someone buys your product and shopper…
 
On this weeks show I have Ryan Dumapit. He has a degree in pastry arts, and food service management. But Ryan doesn’t have a singular path in the food industry. In fact, he also went to school for IT, and has worked for a point of sale company, as well as a fitness company. We talk about many of the positions he’s held including being a district ma…
 
Shoppers want quality products they can trust. These trends are fueling sustainable growth across most every category. Like ripples in a pond, natural is where these trends are born. Early adopters have a unique competitive advantage to win over shoppers Want To Future-Proof Your Brand? Start With Trust And Transparency! Turn shopper trust into sus…
 
On this week's Chefs Without Restaurants podcast, I speak with chef Alex Smith. While Alex has been in the food and beverage industry for over 20 years now, he’s only spent the last 10 years cooking. He started out in the front of the house, but discovered a passion for cooking. He’s been a line cook, kitchen manager, head chef and pitmaster. He’s …
 
On this week's Chefs Without Restaurants podcast, I speak with Philadelphia pastry chef Monica Glass. Upon graduating from Penn State, Monica moved to New York City to embark on a career in public relations. But after a brief stint in the corporate world, she realized she felt more at home in front of an oven than behind a desk. Monica set out to i…
 
Stop working to reacquire the same customer as most brands - why promotions are expensive & ineffective. There is a better way to boost shopper engagement & grow sales. It begins with building a connected community - future proof your brand & get an edge. This episode's FREE downloadable guide Wish You Could Easily Convert Occasional Customers Into…
 
Distributors play an important role in delivering your favorite brand to retailers. The challenge is that some use outdated broken models that favor their success at the expense of brands and retailers - why big brands avoid using distributors. This episode's FREE downloadable guide Promotions are the lifeblood of your brand. They increase sales, i…
 
On this week's Chefs Without Restaurants podcast, I speak with Sam Hefter, the chef and owner of Hefter Catering in Kansas City. Sam's catering business focuses on upscale taco bars. We talk about how he came up with that idea, and why he doesn’t think he’s going to expand beyond tacos. We get into the set up, overhead and profitability of his cate…
 
There is a better way to boost shopper engagement and grow sales. It begins wibuilding a connected community. Let your customers know that you appreciate and value them. Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers - why promotions are so expensive and ineffective. It’…
 
On this week’s Chefs Without Restaurants podcast I have Amethyst Ganaway. She’s worked in the food business for more than 10 years, in both the front and back of the house. Besides being a chef, she also does food writing. You can find her work on her website Geechie Gordita, as well as in Food & Wine, Plate, Serious Eats, Garden & Gun and Eater. W…
 
On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is …
 
Covid has radically changed how & where you sell your products. Your ability to remain relevant is critical to your success & it beings with how well you meet your customers needs. Your customers want your healthy products. Make it easy to buy your brand This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? N…
 
On this week’s Chefs Without Restaurants podcast I have renowned photographer Aliza Eliazarov. On November 17, she has a book coming out called On the Farm: Heritage & Heralded Animal Breeds in Portraits and Stories. The book invites us to take a closer look at the animal breeds taking center stage on sustainable farms and homesteads. It’s equal pa…
 
On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question ins…
 
Startup CPG Success strategies. Community and service are the essence of natural. We rise by helping each other. Natural brands are leading the conversation around social and environmental performance, ending world hunger and much more FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the show notes here: Bran…
 
On the podcast this week, I have chef Tu David Phu. Tu is a first generation Vietnamese-American, born and raised in Oakland, California. You might know him from season 15 of the Bravo Tv show Top Chef. He’s also a San Francisco Chronicle Rising Star Chef. Tu uses the medium of food as a vessel for meaningful work like cooking with incarcerated men…
 
Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging desi…
 
All brands struggle and go through growing pains, even established big brands. Hear about real-life brand marketing & execution failures. Learn how to avoid the pitfalls & dangers to give your brand a significant sustainable competitive advantage. FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the show note…
 
This week I speak with pastry chef, and self-proclaimed culinary renegade Kate Holowchik. After working her way through some of Boston's eclectic kitchens, she's now finding her personal voice with the launch of Lionheart Confections. Her desserts are a mix of the refined, with a touch of nostalgia. We discuss: empowering your staff standing up for…
 
On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes …
 
Brands are struggling to thrive in the new normal. Leveraging proven strategies that work in different markets can give you a huge edge over your competition. Helping retailers unlock potential opportunities unknown to other brands is the key to success. This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? N…
 
This week I speak with Kareem Queeman, better known as Mr. Bake. He’s the owner and operator of Mr. Bake Sweets, a small dessert studio located in Largo, MD. He’s been baking for 20+ years. In the years that Mr. Bake Sweets has operated, he's done a few television appearances on Food Network, Fox, ABC, and Discovery Family. He's also a 2020 Busines…
 
We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While bran…
 
Retail is pay-to-play. Traditional strategies are incredibly expensive & ineffective - a huge reason so many brands fail. Let’s fix that! The same strategies used to sell commoditized products will not differentiate your organic plant-based protein snacks This episode's FREE downloadable guide New product innovation is the lifeblood of every brand.…
 
On the show this week, I have chef Bill Smith. Bill was the chef at Crook’s Corner in Chapel Hill, North Carolina for 25 years, before retiring in January 2019. I wanted to talk to Bill about his time working at Crook’s Corner, and what he plans to do now that he’s retired. Bill’s always been an activist. Many of his employees at the restaurant wer…
 
On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry l…
 
Most brands rely on cookie-cutter strategies that do nothing to grow sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that are the difference between success or failure This episode's FREE downloadable guide Promotions are the lifeblood of your brand. They increas…
 
On the podcast this week I have chef Brendon Hudson. He’s owner and chef of Liliahna catering company. Brendon was recently voted Best Chef by Baltimore Magazine’s readers poll. We discuss the state of the catering and personal chef business, the rise of the micro-wedding, the Thumbtack platform and more. =========================== Brendon Hudson …
 
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested…
 
Using proven strategies is the fastest way to grow & scale. Knowing which advice to follow is challenging. Looking outside your market can reveal insights that give you an edge. Making it easier for shoppers to easily find & buy your brand imperative! This episode's FREE downloadable guide Brokers are an extension of your sales team. Help them succ…
 
On the podcast this week I have chef Kimberly Schaub. She’s spent much of her culinary career in the research and development field, working for companies like Beecher’s Handmade Cheese and Bulletproof 360. She also spent some time with the Modernist Cuisine team, and contributed to their book Modernist Cuisine at Home. Currently, she’s doing busin…
 
We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big …
 
Interests in getting paid to sample your brand? Looking for a new way to get your brand discovered? Leverage this innovative strategy to grow sales! There is now a huge need for packaged products. They want & need health ready-to-eat pre-packaged products This episode's FREE downloadable guide Each of us needs to perform basic retail math calculati…
 
This is part 2 of a discussion I had with chef Justin Khanna. If you haven't listened to part 1 yet, I suggest listening to it first, as this episode jumps right into the middle of our discussion. Justin is the co-founder of Voyager's Table, a bespoke event production company. He’s also the host of The Emulsion podcast, and has a YouTube channel th…
 
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all area…
 
A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category! Gail: What a great question. Here's what I would say. I think when you're an entrepreneur start…
 
On the podcast this week I have chef Justin Khanna. He is the co-founder of Voyager's Table, a bespoke event production company. He’s also the host of The Emulsion podcast, and has a YouTube channel that has more than 20,000 subscribers. Justin spent a number of years working in, and staging in, some of the best restaurants in the world including P…
 
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