Sam Rose and Why She Loves Building Consumer Products

The Spoon Podcast

Today's conversation is with Sam Rose, who has spent her entire career unraveling the complexities of bringing consumer products—often kitchen-related—to life.

I first met Sam about eight years ago, introduced through our mutual friend, Scott Heimendinger, who was collaborating with Sam on developing a next-generation coffee grinder.

But this wasn’t just any coffee grinder. It was a cutting-edge, tech-forward device that could sense the freshness of the beans, use burr grinders to achieve perfect consistency, and more. In other words, it was exactly the kind of innovative kitchen gadget that intrigued me, especially as someone who organized the Smart Kitchen Summit.

However, Sam’s journey didn’t begin with coffee grinders. Her first product was much simpler—at least from a technology standpoint—and was inspired by a personal frustration. Disgusted with a cheap silicone spatula, Sam thought, "Why don’t I just make my own?"

And that’s exactly what she did. Throughout her entrepreneurial journey, Sam has not only mastered the art of creating and selling her own consumer products to hundreds of thousands of customers but has also developed a comprehensive set of business processes and technologies to help others do the same. To top it off, she’s now investing in companies she believes she can help succeed—focusing on physical consumer products, a category that many investors shy away from.

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