Navigating Hockey Stick Growth With Miranda Lievers

The Road to Seven

“For the majority of entrepreneurs, we aren’t running someone else’s playbook — we’re writing the playbook.”

- Miranda Lievers

Miranda Lievers spends her time exploring the exciting possibilities relating to small business and technology. She is a co-founder & COO of Thinkific, an innovative all-in-one software platform that helps thought leaders create, market, and sell online courses and memberships with ease.

In 2021, she and her team took Thinkific public, furthering the company's mission to make it simple for entrepreneurs and established businesses of any size to scale and generate revenue by teaching what they know.

In this episode, Miranda shares the challenges that she faced and the insights that she discovered while building a successful tech business, including how Thinkific has changed since going public, how the business seeks valuable feedback from their customer base, and how they are preparing for the recession.

You won’t want to miss it!

Listen now to discover:‌ ‌

• How Miranda began gaining real traction for Thinkific within a loud marketplace
• Why the founders chose the path to IPO and how they funded their growth
• What it means to be in the ‘Messy Middle’ of your business growth — and the benefit of embracing your doubt!

About Guest: Miranda Lievers is a Vancouver-based entrepreneur devoted to the intersection of small business and technology. As co-founder & COO of Thinkific, she's helped over 50,000 business owners grow their businesses with online courses and learning products while educating tens of millions of students around the globe. When not growing Thinkific, she's an active writer, mentor for women in business, and mom.

Highlights:‌ ‌

00:53 Intro

01:45 Meet Miranda Lievers

05:21 Gaining traction in the marketplace

07:17 Listening to customers

10:58 Making changes based on feedback

15:54 Going to IPO

20:19 After the IPO

22:13 The Messy Middle

25:11 Dealing with tough times

28:53 What she knows now

30:08 Recession & what’s next

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Links:‌

Miranda Lievers

https://mirandalievers.com

https://www.thinkific.com

Instagram: @mirandalievers

To work with me and make your next power move, visit:

https://theroadtoseven.com

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