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From DTC to 35,000 Retail Locations: How Strategic Expansion and Customer Insights Fueled More Labs’ Explosive Growth
Manage episode 449096067 series 3435890
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In this episode of the Harvest Growth Podcast, we discover how a targeted retail expansion strategy, customer engagement, and in-depth research contributed to sustainable business growth for More Labs. Our guest is Josh Groff, CEO of More Labs, the health and wellness brand behind Morning Recovery - a scientifically-backed supplement designed to help people recover quickly from the effects of alcohol with its great-tasting, healthy formula.
Josh reveals how starting with a direct-to-consumer (DTC) model enabled More Labs to test, gather feedback, and refine their products, before scaling to over 35,000 retail outlets. He shares their key tactics for capturing interest and increasing sales in major retail outlets, including strategic shelf placements, attractive packaging, and clear brand messaging.
If you're building a wellness brand or want to learn from More Labs' success, tune in for smart insights on retail expansion, and to discover how More Labs successfully navigated major regulatory challenges in the supplements market and their experience with crowdfunding.
In today’s exciting episode of the Harvest Growth Podcast, we cover:
● Why a targeted retail expansion approach, from DTC to retail, can lead to better market penetration and customer loyalty.
● The importance of prime product placement and clear messaging in driving impulse buys and repeat sales.
● Effective strategies for increasing in-store visibility and encouraging trial purchases.
● The role of mentorship and networking in driving entrepreneurial success.
● The importance of legal considerations in marketing decisions to regulatory compliance, and long-term success.
Ever wish you could wake up feeling great after a night out? With Morning Recovery, More Lab’s uniquely formulated supplement, you can prevent hangovers and face new days refreshed. Visit www.morelabs.com now to order and get 15% off your first order.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
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