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30 Years of Business Growth Experience in 30 Minutes
Manage episode 436295971 series 3594293
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Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet.
00:00 Introduction
01:04 Secrets to Direct Marketing Success
01:31 Navigating Small Business Challenges
02:17 Learning from Failures and Successes
02:57 Adapting to Different Industries
05:38 The Financial Publishing Journey
10:27 Onboarding and Early Challenges
13:33 Monetizing and Growing the Business
15:36 Maximizing Customer Engagement
18:26 Understanding Customer Behavior in Marketing
20:20 Building Credibility and Relationships
21:08 Optimizing Customer Acquisition and Monetization
22:14 Innovative Strategies in Financial Publishing
25:17 Scaling Marketing Efforts Effectively
31:17 Breaking Down the Financial Publishing Model
35:47 Conclusion and Future Insights
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