Women Who’ve Sold Their Business Series: Christina Scalera | E171

Leadership is Feminine

In the past 20 years, there has been a wave of women-owned businesses, and women selling those businesses. However, no one is really talking about it. In this mini series, host Kris Plachy is bringing women business owners on to talk about their experiences of selling their businesses. In this episode of Leadership is Feminine, Kris talks with Christina Scalera who shares her story of creating and selling The Contract Shop, and the emotional journey she experienced along the way.

As the co-founder of The Contract Shop, an online store that provided legal templates and courses for entrepreneurs, Christina shares her post-sale experiences, including her struggle with the shift in social currency and relationships. The importance of selling at the right time and critically assess leadership roles for women is also discussed.

Christina shares valuable advice about the importance of readiness for potential sales, setting up efficient business systems, and emphasizing unique aspects of a business - trademarks, business names, and the essence of a brand, to name a few. Join us for an engaging conversation touching on entrepreneurship, women in leadership, politics, business transitions, and a whole lot more.

“Practically speaking, the decisions that you make in your business are going to change your overall life and you can make that about something or not.”

Guest Bio

Christina Scalera’s experience as a corporate lawyer turned entrepreneur is a true testament to the tenacity, innovation, and heartfelt commitment it takes to tackle complex challenges using scrappy solutions.

With over a decade of experience as an intellectual property attorney, Christina Scalera has navigated the murky legal waters on behalf of dozens of clients. This extensive experience was instrumental in founding an award-winning LegalTech company in 2015, which she successfully sold in 2022.

Christina Scalera now runs an of-counsel trademark firm supporting other attorneys and law firms, alongside a business consultancy.

Website: electelliott.org

Instagram: @electelliottt

Key Takeaways From This Episode

1. The importance of female leaders and their confidence.

2. Emphasis on conversations as a tool for uncovering opportunities and finding clarity in desires.

3. Overcoming doubts about starting or selling a business.

4. Selling The Contract Shop: Systems and processes put in place to make a company appealing to buyers.

5. The value of trademarks in business sales and the potential difficulties for new buyers.

6. Selling at the Peak of Success: Maximize return, and the negatives of a "more, more, more", mentality.

7. The Process of Selling and Choosing a Broker

8. Advice for content creators on separating their personal brand from their business.

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