If You Don't Have a Customer Advisory Board Yet...Listen to this!

CSM Practice - The Customer Success Podcast

How can executive advisory boards transform your company's approach to Customer Success?

In this episode of the CSMP Podcast, Irit Eizips and Mike Marchetti, Chief Customer Experience Officer at DRB, discuss the pivotal role these boards play in driving growth and enhancing customer engagement. With a background in Silicon Valley, Mike offers invaluable strategies for tech companies.

Highlights include:

- The strategic value of executive advisory boards in developing deep relationships with key clients.

- Practical tips from Mike on setting up and optimizing these boards to meet market demands and customer expectations.

- Strategies for leveraging executive advisory boards to navigate market changes and maintain company agility.

- Managing competing client interests within the board to foster harmony and collective achievement.

Customer Success professionals and business leaders, are you eager to deepen your engagement strategies and drive your companies forward? Discover the power of executive advisory boards in unlocking loyalty, enhancing customer experiences, and propelling your company to new heights of success!

Click here to watch the episode on YouTube.
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ADDITIONAL RESOURCES
📑 Read: How to Prove Value to Customers
https://www.csmpractice.com/how-to-prove-value-to-customers/
🎥 Watch: Unveiling the CCO Role - Insights and Strategies for Success
https://www.youtube.com/watch?v=RNtOob0248g&feature=youtu.be
⏬ Download: Unveiling the Top Skills of a Chief Customer Officer
https://www.csmpractice.com/top-skills-chief-customer-officer-infographic

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Whenever you’re ready, here are three ways to build, optimize, or scale your Customer Success practice:
1. Enhance Your Customer Success Approach — Grab a free copy of our Customer Success templates and infographics to streamline your strategies. Click Here
2. Join Our YouTube Community — Explore Customer Success insights and strategies with industry experts. Learn from professionals about optimizing partner relationships in the tech sector. Click Here
3. Build Your CS Strategy — If you're a startup executive eager to elevate your Customer Success strategies, our Mastermind program is designed for you. Collaborate with leading customer success professionals to gain the clarity and tools needed to effectively implement and enhance Customer Success in your organization. Click Here
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Chapitres

1. Intro (00:00:00)

2. How do I know if I need a Customer Advisory Board? (00:01:55)

3. Benefits of the Board (00:04:10)

4. Responding to Market Changes (00:08:50)

5. Key Ingredients (00:14:44)

6. Roundtable Discussions (00:18:55)

7. Handling Competing Clients (00:21:11)

8. KPIs for CAB (00:23:11)