On The Hunt For Tequila With La Caza

Cocktails Distilled

There can be no argument that Tequila is having a moment. There are so many brands competing for shelf space that it's fair to say that there is a Tequila out there for everyone.
In fact, according to IWSR Drinks Market Analysis, Tequila’s popularity has risen to such an extent that they predict it is set to overtake Vodka this year.

But what does it take to set up a tequila brand in 2023? And is there still room for new brands to make an impact in the market?

To find out more, we talk to Drake Screws, founder of the Tequila brand La Caza about establishing a brand, the insatiable consumer appetite for the spirit and fermenting to classical music.

To find out more, go to https://lacazaspirits.com

Chapitres

1. On The Hunt For Tequila With La Caza (00:00:00)

2. La Caza actually means the hunt. What are you hunting? (00:01:33)

3. I believe setting it up was quite lengthy. Do you want to take us through the process? (00:02:23)

4. How does a college student, especially back in 2015, develop an interest in tequila? (00:04:47)

5. And just out of curiosity, will you eventually do a ranch water in a can? (00:07:06)

6. There are, as we all know, a lot of Tequila brands on the market. What made you think that it was worthwhile to start another? (00:07:20)

7. Talking about education, how much education do you think is still needed? Are people asking for tequila and drinking tequila without really understanding what it is? (00:08:53)

8. Now it seems to me you've done an enormous amount of research. How do you think that research has come through in the tequila that you've made? (00:10:27)

9. With so many large brands and multinational brands, how difficult is it on a shoestring budget, to start a brand in the liquor industry today? (00:12:02)

10. Now the fact that you are based in Austin. How difficult or easy has it been for you to therefore compete against brands that are purely Mexican? (00:14:41)

11. So does that mean that you would describe your tequilas as being quite soft and quite approachable? (00:16:16)

12. What would you say is the distinguishing difference with your tequilas, though to a lot of what is on the market? Aside from the softness and the approachability, is there a flavor differentiation? (00:16:55)

13. You brought out your three tequilas, your Blanco, your Reposado and your Añejo, all at the same time. Why did you choose to do that? (00:18:02)

14. One of the distinguishing features of your tequila is your fermentation. You ferment to the sound of classical music. What difference does music make to that process? (00:19:16)

15. A lot of people would say that the US is going through an agave golden age. Do you see the trend towards tequila and mezcal continuing to tempt consumers? (00:20:38)

16. Back to earlier about the tequila being really good in cocktails. What sort of cocktails would you recommend that someone try and make with this when they buy a bottle? (00:22:24)

17. What do you want people to take away from their experience with your tequilas? (00:23:26)

18. Having brought out three tequila's aside from expansion, what is the future of La Casa? (00:25:03)

19. Out of curiosity, which, out of the three that you've released so far, is proving to be the most popular? (00:26:24)