Ep12: Solving Simple Problems for Big Impact: Dr. Robert Berke's Story As An Adaptive Entrepreneur in Public Health (Part 1)

Celeste Berke

Welcome to "The Sales Edge" podcast! In today's episode, titled "Dad and Celeste Part 1," we have a fascinating discussion between our hosts, Celeste Berke and Dr. Robert Berke. Dr. Berke, a renowned physician with over 40 years of experience, shares his insights on the world of sales, drawing parallels to his own experience in the medical field. Join us as Dr. Berke discusses the importance of exercising early in the day for a relaxed and productive mindset. He shares his disciplined routine and how it contributes to his success. The conversation then turns to the challenges he faces in convincing patients to undergo preventive care procedures, such as mammograms and colonoscopies.

Dr. Berke shares his strategies for countering misinformation and influencing patients, even in the face of resistance. Our hosts also touch on the importance of understanding local contexts and working with communities to bring about positive change. Dr. Berke's unique experiences as a public health officer in Africa and his successful approach to providing affordable medication with limited resources will surely captivate you. Additionally, the episode delves into the intriguing world of risk-sharing arrangements and incentives for doctors. The hosts explore the difficulties of changing cultural and behavioral norms in healthcare and give a sneak peek into a future episode that discusses the evolution of technology in medicine.

But that's not all! Dr. Berke shares his personal journey, starting with the challenging times when his partner left his practice, leaving him with almost nothing. His resilience and focus on delivering quality care propelled him to rebuild and expand his practice. You'll be inspired by his mindset and work ethic. And don't miss out on the powerful stories of the host's experiences in countries with high infant mortality rates and their impactful efforts to bring about change. These experiences, along with the lessons learned, have shaped their approach in their private practice. So, get ready for an engaging and informative episode packed with valuable insights from Dr. Robert Berke and the Sales Edge team. Let's dive in!

About your host:

Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste has over twenty-one (21) years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.

In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.

Connect with Celeste on LinkedIn