Ep13: From Record Players to EMR: How Dr. Robert Berke Revolutionized Medicine and Sales (Part 2)

Celeste Berke

Welcome back to The Sales Edge! In today's episode, our hosts Celeste and Dr. Robert Berke continue their engaging conversation, diving into fascinating stories from Dr. Berke's time in Africa and his experiences in the medical field. From pidgin English to hosting parties for midwives, Dr. Berke's memories are sure to captivate you. They also explore the parallels between medicine and sales, discussing the importance of problem-solving and leaving work at the office. Driven by their passion for storytelling, the hosts touch on Dr. Berke's book and his desire to share more anecdotes. But the conversation doesn't stop there. Our hosts delve into the world of electronic medical records, discussing a groundbreaking scribe system that enhances doctor-patient interactions. They explore the challenges that doctors face in the digital age and how this innovative solution improves both the quality of life for doctors and patient satisfaction. To add to the excitement, Dr. Berke shares his insights on running a successful business, emphasizing the importance of continuous improvement and problem-solving. From implementing EOS to fostering a caring environment, our hosts explore the strategies that have led to their organization's success. But it's not always smooth sailing. Our hosts discuss the challenges they face, from staffing hurdles to missed projections. And as always, the episode ends with valuable advice from Dr. Berke, drawing inspiration from his experiences on the football field and in intense medical situations. Get ready to be inspired and learn valuable insights on sales, problem-solving, and improving your business. Stay tuned for another captivating episode of The Sales Edge with Celeste and Dr. Robert Berke!

About the Host:

Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste has over twenty-one (21) years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.

In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.

Connect with Celeste on LinkedIn