Post-summer reset: Is September the best time to reboot – and quit booze?

Upper Bottom

For many, September ushers in the end of summer and a halt to holiday indulgence. It's the second reset month of the year after January, and that means reflection, positive change, detoxification, and possibly action.

Cess and Ollie have both been active, with the former bagging a couple of Munros in the Highlands and the latter bettering Dame Kelly Holmes in the Big Half.

The hosts offer words of wisdom to those thinking about quitting booze this month, and also talk about the growing trend of non-alcoholic drinks, including Guinness 0.0%, and the potential for these drinks to outsell their alcoholic counterparts.

NB Discount code for Drink it In Festival: PICMED-DRINKITIN-15 (via https://www.drinkitinfestival.com/) – we'll be there on Sept 6.

Booze News items:

This is Money (via MSN): Non-alcoholic Guinness could outsell the real thing, says Diageo (https://www.msn.com/en-gb/foodanddrink/other/will-non-alcoholic-guinness-outdo-the-real-thing/ar-AA1ppz6l)

Evening Standard: The Devonshire in Soho becomes Great Britain’s first pub to serve Guinness 0.0 on tap (https://www.standard.co.uk/going-out/bars/the-devonshire-guinness-0-0-tap-keg-b1178790.html)

Daily Mail: 'The end of pubs': Farage leads furious backlash at Labour's 'nanny state' OUTDOOR smoking ban plans - which will ban people from lighting up in beer gardens, near football grounds and in children's parks (https://www.dailymail.co.uk/news/article-13790649/end-pubs-backlash-Labours-nanny-state-OUTDOOR-smoking-ban-beer-gardens-football-grounds-childrens-parks.html)

Morning Advertiser: Gen Z drinking less alcohol but still visiting the on-trade (https://www.morningadvertiser.co.uk/Article/2024/08/22/gen-z-drinking-less-alcohol-but-still-visiting-on-trade)

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