Mara Smith of Inspiro Tequila: Lawyer to Tequila Entrepreneur "How She Built a Brand to Stand Out in a Saturated Market"

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📢I talk🎙️with Mara Smith, Founder and CEO of Inspiro Tequila 👏🍷 🎇 🎉 ✨ 👏 🥂 😁
Mara is by far the most educated woman I've interviewed in our industry. She's not only a big Chicago law firm lawyer, she is also a CPA! 🎓🎓💃 🎇
She took the most amazing path from A to Z in building a tequila brand. If you want to build a brand, she's has an amazing path for you to follow!
She jumped all in from the beginning and entered and won WSWA's best tequila and mezcal category. She's well known in the Press, she even has a feature in Forbes. She's using PR to help promote her brand and has been on many TV news segments and podcasts. She's also very active in women-led initiatives helping other women.
We explore Mara's journey from a successful career in law and corporate strategy to entrepreneurship. We talk about the importance of adaptability, the entrepreneurial spirit, and the evolving landscape of the beverage industry. She highlights the importance of quality, research, and innovative production methods, including the unique aging process in rosé wine barrels.
Entrepreneurs wanting to start a new brand must know the importance of hitting the 4 P's in today's market: Positioning, Product, Packaging, and Purpose. Also of note is the significance of packaging and branding in a crowded market. You're tequila MUST STAND APART to gain attention.
She shares her experiences, challenges, and insights as she navigated her career transitions and the inspiration behind her tequila brand. She has a strong commitment to creating a product that authentically caters to female consumers as 54% of the tequila market are women.
We then delve into the world of tequila, exploring unique flavors, food pairings, and the challenges of navigating the spirits industry as a newcomer.
Mara shares the importance of community and mentorship, and the hurdles faced by women entrepreneurs in securing funding and distribution. We end our time discussing the future outlook for the spirits market and the balance of personal life and work as a founder.
I've never tasted anything like these tequilas. Plus they are Additive Free!
Luna Blanco
Rests in American Oak 1-2 weeks - very aromatic
Rosa Reposado
is the same blanco but goes straight into French rose barrels 2 to 3 months
Has herbal vs citrus and unique berries. It has a lot of character and drink on ice.
Lighter than an aged repo and has mixed ages in the bottle.
Special Reserve Anejo
Offered online - Perfect Holiday Gift!🎁
Double Wine Barrel Aged Overproof at 44% ABV
Rose

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Host Jessie Ott's Profile on LinkedIn

Chapitres

1. Mara Smith of Inspiro Tequila: Lawyer to Tequila Entrepreneur "How She Built a Brand to Stand Out in a Saturated Market" (00:00:00)

2. Introduction and Background (00:00:28)

3. Where Mara is Calling From (00:02:20)

4. Where Mara is From (00:02:56)

5. Type of Law Mara Practiced (00:06:10)

6. Pivot from Law to Global Strategy at McDonnalds (00:06:52)

7. Mara's Unanticipated & Biggest Career Pivot (00:14:28)

8. Understanding the Female Tequila Consumer (00:24:47)

9. The Importance of Packaging and Branding (00:31:17)

10. Tasting the Blanco (00:33:09)

11. Components of Creating a Standout Brand in Todays Market (00:38:24)

12. Must have 4 Ps Positioning, Product, Packaging and Purpose (00:40:20)

13. Tasting the Repo 1st Tequila to be Aged in Rose Wine Barrels (00:41:48)

14. Special Release Limited Edition on Anejo this Holiday Season! (00:47:54)

15. Resources (00:53:39)

16. Results of winning WSWA tequila and mezcal category (01:00:28)

17. Mentors (01:03:07)

18. Pain Points (01:06:47)

19. Industry Outlook (01:08:19)

20. 2 Brain Institute Teachings Men vs Women and Importance of Taking a Break (01:11:04)

21. Produced by Fedora J Productions (01:13:29)