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Contenu fourni par Neil C. Hughes. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Neil C. Hughes ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
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Mettez-vous hors ligne avec l'application Player FM !
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1522: MarTech - Dan McGaw One of the Original Growth Hackers
Manage episode 286879145 series 80936
Contenu fourni par Neil C. Hughes. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Neil C. Hughes ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com, CodeSchool.com, UTM.io and more.
In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems.
Dan takes a deep dive into MarTech and discusses how to leverage Amazon-like automation & and personalization strategies without having an Amazon-like budget. When people think of advanced personalization, they often assume it is complex and out of reach for them. However, with the right data taxonomy and structure, 1 to 1 personalization across email, text, ad campaigns, and on-page optimization, can be achieved, a lot easier than you think.
As each customer enters the funnel at different stages, Dan shares how companies can build an advanced personalization journey that increases conversions through each stage, without the need for expensive back-end developer resources.
2030 episodes
Partager
Manage episode 286879145 series 80936
Contenu fourni par Neil C. Hughes. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Neil C. Hughes ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com, CodeSchool.com, UTM.io and more.
In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems.
Dan takes a deep dive into MarTech and discusses how to leverage Amazon-like automation & and personalization strategies without having an Amazon-like budget. When people think of advanced personalization, they often assume it is complex and out of reach for them. However, with the right data taxonomy and structure, 1 to 1 personalization across email, text, ad campaigns, and on-page optimization, can be achieved, a lot easier than you think.
As each customer enters the funnel at different stages, Dan shares how companies can build an advanced personalization journey that increases conversions through each stage, without the need for expensive back-end developer resources.
2030 episodes
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Similaire à The Tech Talks Daily Podcast
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Hungry for Technology Talk? Get All You Can Eat at the Android Buffet
…
continue reading
Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
…
continue reading
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…
continue reading
Agile for Humans™ is a weekly podcast dedicated to the individuals and interactions that make agile work. The goal is to help create safe and collaborative working environments where people are empowered to do their best work.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that’s constantly changing.
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
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Mettez-vous hors ligne avec l'application Player FM !
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