Manage episode 286879145 series 80936
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com, CodeSchool.com, UTM.io and more.
In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems.
Dan takes a deep dive into MarTech and discusses how to leverage Amazon-like automation & and personalization strategies without having an Amazon-like budget. When people think of advanced personalization, they often assume it is complex and out of reach for them. However, with the right data taxonomy and structure, 1 to 1 personalization across email, text, ad campaigns, and on-page optimization, can be achieved, a lot easier than you think.
As each customer enters the funnel at different stages, Dan shares how companies can build an advanced personalization journey that increases conversions through each stage, without the need for expensive back-end developer resources.