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Unveiling the Magic of Branding: Lisa Reed on Creating Successful Restaurant Brands and Flavorful Delicacies
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Do you ever wonder why some restaurants have a magnetic appeal, while others, despite great food, never quite make it? It could well be the magic of branding. Meet Lisa Reed, a stalwart in the marketing arena with an impressive three-decade-long stint at the Creative Promotional Agency and a significant role in the Taste of Edmonton. Lisa brings with her a trove of marketing wisdom and opens up the lesser known world of branding, which, in her words, extends far beyond just a logo. It’s an all-encompassing concept, a whole vibe, in fact, that reaches from your menu and website, all the way to your social media presence.
And just when you thought this episode was all about serious branding talk, we have a treat for food lovers too. Imagine onions caramelizing for a long 30 hours to reach a zenith of flavor that cardinally defines the popular Brogis at the Taste of Edmonton festival. Intriguing, isn't it? Dive in, as Lisa gives us a backdoor entry into the intricate process of creating this local favorite and underscores how a consistent and thoughtful brand presence can significantly contribute to a restaurant's success. Whether you're a marketing enthusiast or a foodie at heart, this episode is a concoction you wouldn't want to miss.
Learn More about Taste of Edmonton www.tasteofedm.ca
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