))
Is it time to merge inbound and outbound?
Manage episode 439108837 series 3380698
Contenu fourni par Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
When folks run outbound, they eventually also run inbound. But should those motions really be separate? What would happen if they were merged? And what problems would it resolve?
This and more we discuss in todays episode
- (00:00) - Introduction
- (00:42) - Hunting Challenges and Reflections
- (02:43) - Transition to Business Discussion
- (02:59) - Outbound vs Inbound Marketing Debate
- (03:42) - Month-End Process and Opportunity Review
- (04:47) - Challenges in Marketing and Sales Collaboration
- (06:12) - Revenue Attribution and Commission Issues
- (10:16) - Strategies for Demand Generation
- (10:56) - Combining Inbound and Outbound Efforts
- (19:41) - Lead Scoring and SDR Integration
- (26:22) - Final Thoughts and Conclusion
***
Connect with us
✉️ Newsletter: https://www.revletter.io/
📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: podcast@growblocks.com
186 episodes
Partager
