Where To Step In The SEO Minefield: Getting Your KPI’s Right [SEO Minefield Series] The Pilates Business podcast

Where to Step in the SEO Minefield: Getting Your KPI’s Right [SEO Minefield Series]

8M ago 24:22

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In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can.
They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output results numbers like domain authority, and average time on-page.
David and Tara also discuss current SEO landscape changes, and how it affects their ongoing SEO strategy. The conversation wraps with a hint about the next episode of The Pilates Business Podcast, related to CRM (customer relationship management) with a special guest from ActiveCampaign.
Tweetables
“If you have a business where people are buying things on your website, you want it to be very quick… Whereas that's not really the sort of experience that people are having on our website. We're selling a service that often people want to spend a little bit more time thinking about because it's a large commitment to improving their body. They want to make sure that they're making the right choice.”
Tara Smith – Sales & Marketing Manager, Pilates Can / Pilates Business
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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/11

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Chapitres

1. Introduction to SEO for Pilates Businesses (00:00:00)

2. Understanding Key Performance Indicators in SEO (00:00:29)

3. Site Health and Actioning Site Audit Errors (00:01:21)

4. On-Page SEO and Content Relevance (00:02:46)

5. The Challenge of SEO and the Need for Guidance (00:04:55)

6. The Role of Backlinks in SEO (00:05:55)

7. The Importance of Keywords in SEO (00:10:05)

8. The Controversy of Domain Authority (00:16:03)

9. Tracking Keyword Positions (00:18:07)

10. Understanding Pagespeed Score (00:19:31)

11. Conclusion: The Ever-Changing Landscape of SEO (00:22:47)

30 episodes