Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose)

The Internal Marketing Podcast

Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode offers invaluable advice for any company considering implementing an employee advocacy/ambassador program.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT AUTUMN JOSE - Featured Guest

Autumn is a seasoned marketing professional with a deep passion for community banking, employee brand advocacy, and creating meaningful human connections with brands. As a dedicated marketer at Civista Bank for over the last 12 years, Autumn leads the bank’s Employee Ambassador program, known as the #SocialStars, expressing her commitment to fostering a strong internal community and amplifying the bank's brand through employee advocacy. In addition to her role as the program’s leader, Autumn is a proactive member of Civista Bank's Diversity, Equity, and Inclusion (DEI) Council. Autumn's leadership extends to the co-leadership of the bank’s Women in Business Employee Resource Group, highlighting her commitment to empowering and advocating for her colleagues within the organization. Follow and connect with Autumn on LinkedIn

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.