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Pacing for Success: The Marathon of Entrepreneurship - Runbell
Manage episode 384344968 series 3435890
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Your phone rings again. Being one of the first calls since your breakthrough product launched last week, you smile, hoping it's another sale. Instead, it's a partner calling. She asks if you have heard about the several new products in potential foreign markets similar to yours - all copycats. The news hits like a ton of bricks, leaving you shocked, disappointed and worried. Although you have a patent, you're not ready for a copyright war so early in your entrepreneurial journey.
Today's guests, Tomoko and Kevin Nadolny, encountered a similar problem shortly after launching their first product, Runbell, ten years ago and gaining impressive media coverage in Japan, the US, Australia, and other markets. Competing with counterfeits of your newly-launched product can hurt revenue, stagnate growth and cause distress. How they managed the challenge, overcame other ups and downs and continued growing their business is a story that will motivate you to keep building innovative solutions in the face of uncertainty.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How to successfully manage product copycats and imitators.
● How constant product innovation can expand your pool of customers and grow revenue.
● How to capitalize on national media exposure for long-term growth.
● How the mindset of a marathon runner is crucial to entrepreneurial success.
● And so much more!
Are you a runner or jogger who runs in crowded places - or do you know someone who does? Are you tired of shouting to alert people when you are approaching? Then, you will love Runbell, the stylish wearable bell for runners to alert pedestrians with a clear ring. Visit www.run-bell.com to learn more and get a 20% site-wide discount that lasts through the end of 2023.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
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