From Kickstarter Success to QVC Breakthrough with ToothShower
Manage episode 406631425 series 3435890
Today’s guest, Lisa Guenst, is the Owner of ToothShower, a fast-selling new flossing alternative for shower use that gained over $400,000 on Kickstarter and sold on QVC. In this interview, Lisa reveals how she grew her business from the ground up as a new entrepreneur and shares the important lessons that she picked up along the journey. Part of this includes reducing the cost of manufacturing, order fulfillment, customer acquisition and incorporating a lean methodology into her product development process. Join us now to see how these factors affect business growth and scalability. You will also pick up tips on crowdfunding, marketing and more.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
- The importance of releasing a minimum viable product (MVP) when trying to introduce an innovative product
- Running a successful crowdfunding campaign amidst tough competition and limited opportunities for awareness
- Benefits of crowdfunding for early-stage startups
- Crafting effective business plans to help you understand your business vision and close more deals
- And so much more!
If you want a convenient way to spend less time flossing and keep your gums healthy, check out the ToothShower. With it, you can conveniently water floss in the shower. Visit www.toothshower.com to learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
204 episodes