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The Psychology of Love and Its Application to Product Loyalty with Aaron Ahuvia
Manage episode 359134558 series 2943417
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[00:01 - 09:25] Opening Segment
- Introduction to Aaron Ahuvia as a marketing and research psychology expert
- Definition of brand love as the same neurological processes as romantic or family love
- Strategies for increasing brand love, such as creating emotional connections, providing exceptional customer service, and being authentic
[09:26 - 17:36] Strategies for Different Types of Companies
- Brand love is not a good strategy for all companies
- Product excellence is key for companies where brand love makes sense
- Three ways to get consumers to love the brand: anthropomorphism, linking to identity, and association with a cause or value
- Younger consumers want brands that represent values they are proud of
[17:37 - 26:00] Closing Segment
- See the links below to connect with Aaron Ahuvia
Quotes:
“Get people to connect the brand to their own sense of identity.” - Aaron Ahuvia
“You can't substitute personal relationships for quality of products, for quality service, but you really need both.” - Aaron Ahuvia
Connect with Aaron by visiting thethingswelove.com.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
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Thanks for tuning in, we’ll see you next time!
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