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Tim Ellis - EVP and Chief Marketing Officer at NFL
Manage episode 361780710 series 3302718
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Think the NFL runs a six month season? Think again. The NFL is now an around-the-clock machine deliberately churning out content and programs year round. At the center of those stories is the NFL's EVP and Chief Marketing Officer Tim Ellis. A true innovator, Tim has accumulated more prestigious awards than he can count over his three decades as a marketing professional. This includes winning Marketer of the Year by Ad Age, being recognized as a top CMO by Adweek, while being awarded with 4 Emmys along the way. In this episode of the Courageous Podcast, Ryan asks Tim what it’s really like to work for Commissioner Roger Goodell. Tim also shares what he perceives to be his boldest move during his time with the NFL so far. And, finally, Tim explains what the NFL's “helmets off” strategy means, and why storytelling around players is the secret to the NFL connecting more authentically with audiences old and new.
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