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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 974 – When Less… is MORE!
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Contenu fourni par Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
I had the opportunity to travel to the South Carolina Coast for my son’s wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos.
When it comes to marketing a B2b business online, it’s more like Edisto than Myrtle Beach. Edisto is trying to reach a niche audience that is harder to find and communicate with. Yet, it can only serve a limited number of customers. They would love more sales, but scaling takes time and resources.
When it comes to using LinkedIn to grow sales, many thoughts, techniques, and tools are being pushed, sold, and pontificated on. The problem is that LinkedIn users are not on the platform to be sold. They are there to build networks, learn new things, and, frankly, find opportunities (like jobs).
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