Episode 973 – Best Of – Sales & Marketing… It’s a MATH Problem

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas and principles. I know it's used in science and computing, but I'm in sales, marketing, and advertising. Most of the math I do today is primarily in accounting and spreadsheets. There is a bit of geometry involved in creating art in Photoshop. Art and music use geometry, math, and formulas. Business is about math. Income minus expenses equals profits. Advertising is not any different. You want to spend as little as possible to increase sales to make more profit. Let's look at relationship marketing as MATH. Or better yet, and an acronym. MATH = Meet Audiences (with)Targeted Help. To sum up, MATH is HARD. But if you want to add more customers and multiply your profits, you should subtract some old processes and then divide and conquer to help the right people at the right time. “If a man's wit be wandering, let him study the mathematics.” – Francis Bacon .In this episode... We will discuss how MATH = Meet Audiences (with)Targeted Help and could help lead to future success.