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SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza
Manage episode 430756569 series 2394708
Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a positive work environment.
Chapters
00:00 Introduction and Background
02:07 Building a Successful Pizzeria in a Small Town
04:43 The Challenges of Operating in a Small Town
07:01 Taking Care of the Team
13:27 Menu and Offerings
15:31 Homemade Recipes and Quality Ingredients
17:03 Exploring Different Types of Ovens
22:05 Pros and Cons of the Toast Point of Sale System
27:23 Expanding with a Vintage Pizza Truck
31:14 The Importance of Networking
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
568 episodes
Manage episode 430756569 series 2394708
Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a positive work environment.
Chapters
00:00 Introduction and Background
02:07 Building a Successful Pizzeria in a Small Town
04:43 The Challenges of Operating in a Small Town
07:01 Taking Care of the Team
13:27 Menu and Offerings
15:31 Homemade Recipes and Quality Ingredients
17:03 Exploring Different Types of Ovens
22:05 Pros and Cons of the Toast Point of Sale System
27:23 Expanding with a Vintage Pizza Truck
31:14 The Importance of Networking
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
568 episodes
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