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54. Micros to Millions: Why Small YouTube Channels are the Most Valuable and What to Look For
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Want to land more brand deals, even with a small YouTube channel? In today's episode, I'm sharing the exact steps you can take to close more brand deals, even if you don't have a massive following. And here's the best part: your channel size could actually be your secret weapon!
If you're a brand looking to work with influencers, including YouTubers, listen up! I'm going to reveal the blueprint of what to look for in micro-influencers to maximize your ROI.
And don't go anywhere, because I'm saving the most valuable metric for last (spoiler alert: it's not subscriber count!). This “golden ticket” could be the key to unlocking a whole new world of opportunities for both influencers and brands alike.
In this episode, we cover:
01:46 Step 1: Do subscribers matter?
02:17 Step 2: Consistency is key
03:10 Step 3: Analyzing views
04:05 Step 4: Pricing strategies
04:46 Step 5: Engagement metrics
05:29 Step 6: Ad saturation
06:33 Step 7: Finding brands to sponsor you
07:45 Step 8: Creative strategy
09:13 Step 9: Knowing your numbers
11:06 Step 10: The “golden ticket” metric
12:52 Case Study: Micro vs. Macro creators
16:20 How to calculate channel growth percentage
17:43 Crafting the perfect offer
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https://www.instagram.com/joeyvaillancourt/
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https://www.linkedin.com/in/joey-vaillancourt/
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