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E3: How is TikTok Transforming E-Commerce? With Logan Dunn
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In today's episode, we're joined by Logan Dunn, Head of E-Commerce at Wyze, recorded live on the conference floor at ShopTalk 2024 in Las Vegas!
Logan talks to us about social media and the role that TikTok is playing in really transforming third-party e-commerce.
We also talk about scalability and commerce platforms, something that Logan knows a huge amount about. We also, of course, spoke a little bit about the post-purchase experience and why that's such a special part of the journey for a Wyze customer, as well as the techniques that Wyze is using to re-engage with their customers.
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