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What happened to Lilt (and why?)
Manage episode 403072739 series 3545151
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What the hell happened to Lilt? If you were blindsided over its reincarnation as a Fanta drink in 2023, then consumer journalist Rob Brown is here to tell you what happened and why. Plus, cocktails that taste like Yankee Candles (bad) and Blue WKD's reinvention as a 0% drink (erm, good, we guess?) and a lovely mailbag of listener stories and feedback to last week's Coca-Cola episode with Chris Hewitt.
Helen's prepping for the Empire podcast tour (tickets here) and Kat's getting to ready to launch her next book, No One Talks About This Stuff (preorder here).
Extra Lilt deep dive stuff:
The data (Marketing Week)
Killing Lilt (The Brand Gym)
Rob's piece on the reaction (The Grocer)
Episode transcript
If you’ve got a favourite drink you’d like to share with us or any other non-booze-related gossip, then email us at popculturedrinkspodcast@gmail.com. See what and where we've been drinking lately on Instagram @popculturedrinkspodcast.
Pop Culture is on Bookshop.org! Read our books, our guests’ books, and other books we like, while helping to support the show at https://uk.bookshop.org/shop/pop-culture-soft-drinks-podcast
Artwork: Ilutaka
Music: HoliznaCC0
Lilt advert via: 101soundboards
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