The Death of Demographics - How to identify what really matters to your potential customers

Podcast with Purpose - UNLOCKED with Tracy Wilson

Send us a text

If you've been trying to figure out your target audience or customer avatar using Demographics, you are probably wasting a lot of time and money and failing to attract high-quality leads.
In today's episode your host Tracy Wilson and Special Guest David Allison, reveal the NEW way to motivate, engage and activate your prospects, after many years of research and over 750,000 surveys it boils down to just ONE thing... To find out what it is... listen and take notes during today's show... It's an eye-opener!
David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the ValueGraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world.
His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.
David spent 20 years working at a succession of marketing firms and in senior roles with luxury brands until launching his own marketing strategy company in 2005. Ten years later, he sold that firm, and began work on Valuegraphics. His latest book was a best-seller within 24 hours of release, and INC Magazine named it one of the ten best leadership books of the year.
Key Points in This Episode
06:25 Our values determine everything we do, that's the only way we make decisions
24:46 The Power of Values
26:08 Speak to your client's heart
3:417 56 Values Drive What People Do
45:48 What is Values Driven?
49:21 The 3 Questions that Expose Values
1. Why do you go to work every day?
2. Why would you give away half your lottery winnings?
3. What would you say to your ten-years-ago self, and why?
🤝Connect with David Allison🤝
https://www.linkedin.com/in/valuegraphicsfounder/
https://www.instagram.com/valuegraphics/
https://www.youtube.com/c/TheValuegraphicsProject
❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75
Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Support the show

Become a supporter of the show at: https://www.buzzsprout.com/1122581/support
Want FREE stuff to help you Create and Launch your Podcast, head on over to https://tracymwilson.com/freebies