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Positioning Solutions to Prospects During Discovery MTSN-042
Manage episode 1507564 series 7701
Solutions are Not Products
How do you present options to clients ? Before your get to that step, you have to get the basic product sold. You need to be able to tell your prospect how clients have been able to solve problems using your product and service, not how your product solves problems.
The basic reference story includes how your clients were successful using your product. But the key was that the client is the hero of the story, and your product was an enabler to realization of that goal.
Match your solutions with their future desired states, not the present.
15 episodes
Manage episode 1507564 series 7701
Solutions are Not Products
How do you present options to clients ? Before your get to that step, you have to get the basic product sold. You need to be able to tell your prospect how clients have been able to solve problems using your product and service, not how your product solves problems.
The basic reference story includes how your clients were successful using your product. But the key was that the client is the hero of the story, and your product was an enabler to realization of that goal.
Match your solutions with their future desired states, not the present.
15 episodes
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