#29 The rise and rise of Mocktails with Pooja Sharma-Jones

Low No Drinker: for mindful, sober curious & alcohol-free Gen-X drinkers

Pooja Sharma-Jones is the dynamic Chief Marketing Officer for Mocktails, the leading RTD alcohol-free cocktail company in both the UK & the US.

In this conversation, she takes us through her own incredible journey working for some of the most dynamic and influential F&B companies in the UK and how that path led to her embarking on an industry that she admits, at first, she wasn’t very sure of.

From working with the innovative Luke Boase in the early days of Lucky Saint to stepping into a role at Mocktails tailor-made for her unique set of skills.

We learn the love story behind the inception of Mocktails and how it went from a US cocktail-shaker-style drink, to bottles, to the nitro-charged cans we know and love today.

Pooja shares some of the challenges of making it into grocery megastore Sainsburys, the Metropolitan pub chain and trying to stay top-of-mind in the low/no event space.

And, of course, I get her BBQ drink recommendations before we finish up with a look at Pooja’s predictions for the future of low-and-no.

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
JOIN THE CURIOUS TO CONFIDENT WAITLIST
ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.
Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!
Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)
FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook
PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Chapitres

1. #29 The rise and rise of Mocktails with Pooja Sharma-Jones (00:00:00)

2. Pooja's story (00:01:57)

3. Mocktails: a love story (00:09:09)

4. USA to the UK (00:12:40)

5. Is mocktail a dirty word? (00:18:13)

6. The range (00:20:19)

7. Getting into Sainsbury's (00:25:20)

8. Generational spending on low/no (00:34:24)

9. Lazy drinkers (RTDs) & the BBQ-Q (00:38:35)

10. The future of marketing low/no (00:41:05)

11. Coronation Street (00:47:46)

12. Awards (00:50:57)