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Why Start-ups Fail to Engage Corporates | Steve Cook

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Manage episode 427161745 series 3572853
Contenu fourni par Deep Tech Leaders. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Deep Tech Leaders ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their odds. Don't miss this deep dive into how advanced science and engineering startups can improve their odds of commercial success.

Let us know what you think...

Learn more about Lab to Market Leadership: https://www.deeptechleaders.com
Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders
Podcast Production: Beauxhaus

  continue reading

Chapitres

1. 00:00 Introduction: Corporate Risk Management vs. Startup Uncertainty (00:00:00)

2. Guest Introduction: Stephen Cook's Journey with BP (00:01:20)

3. Navigating Corporate Structures as a Startup (00:03:27)

4. Understanding Understanding Corporate Strategy and Innovation Groups (00:04:55)

5. Challenges and Strategies for Startups in Corporate Partnerships (00:09:14)

6. The Importance of Clear Communication and Expectations (00:13:44)

7. The Reality of Corporate-Startup Collaborations (00:17:48)

8. The Role of Corporate Venture Capital and Sponsorship (00:25:21)

9. Lessons from BP Launchpad (00:36:42)

10. Conclusion: Insights and Reflections (00:46:11)

22 episodes

Artwork
iconPartager
 
Manage episode 427161745 series 3572853
Contenu fourni par Deep Tech Leaders. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Deep Tech Leaders ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their odds. Don't miss this deep dive into how advanced science and engineering startups can improve their odds of commercial success.

Let us know what you think...

Learn more about Lab to Market Leadership: https://www.deeptechleaders.com
Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders
Podcast Production: Beauxhaus

  continue reading

Chapitres

1. 00:00 Introduction: Corporate Risk Management vs. Startup Uncertainty (00:00:00)

2. Guest Introduction: Stephen Cook's Journey with BP (00:01:20)

3. Navigating Corporate Structures as a Startup (00:03:27)

4. Understanding Understanding Corporate Strategy and Innovation Groups (00:04:55)

5. Challenges and Strategies for Startups in Corporate Partnerships (00:09:14)

6. The Importance of Clear Communication and Expectations (00:13:44)

7. The Reality of Corporate-Startup Collaborations (00:17:48)

8. The Role of Corporate Venture Capital and Sponsorship (00:25:21)

9. Lessons from BP Launchpad (00:36:42)

10. Conclusion: Insights and Reflections (00:46:11)

22 episodes

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In this episode, host Chris Reichhelm is joined by Dr. David Cleevely CBE FREng FIET , co-founder of Cambridge Angels and a leading figure in UK science and technology. Together, they explore the intricate process of scaling Deep Tech companies, the importance of talent and vision, and the systemic challenges facing the UK’s innovation ecosystem. David shares lessons from decades of investing, building companies, and influencing policy, shedding light on how serendipity and networks can drive innovation. He also reflects on the differences between the UK, US, and China in shaping their technology industries and what the UK can do to maintain its competitive edge. Key Topics Covered: - Overcoming scaling challenges for Deep Tech in the UK - The critical importance of talent and senior leadership - Creating a vision and building boards that add value - The transformative role of serendipity in innovation - Comparing innovation strategies in the UK, US, and China Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this episode of Lab to Market Leadership, Marc Singer , Managing Partner at Osage University Partners , joins host Chris Reichhelm to discuss the transformative role of university spinouts in Deep Tech. With decades of venture capital experience, Marc offers valuable insights into what makes a successful Deep Tech entrepreneur and shares lessons learned from OUP’s portfolio of 150+ companies. Perfect for innovators, founders, and investors navigating the lab-to-market journey. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this episode of the Lab to Market Leadership podcast, host Chris Reichhelm speaks with James Finlayson , CTO and Co-Founder of Impact Recycling , to explore the journey of scaling their recycling technology from lab prototype to market-ready solution. Over the past decade, James has led the development of BOSS, an innovative technology that uses fluid dynamics to separate ‘hard-to-recycle’ plastics. Achieving 98% purity in processing mixed rigid waste, BOSS has enabled Impact Recycling to secure over £70 million in contracts across the UK and Europe. James offers deep tech founders and engineering leaders practical insights into each stage of scaling a pioneering technology. From recruiting an engineering team to creating an effective company culture and embracing the responsibilities of a technology leader, this episode delivers actionable advice for advancing from initial research to commercial success. Whether you’re a deep tech founder, engineering lead, or an aspiring entrepreneur, tune in to gain valuable insights on scaling transformative technology for impactful, real-world application and success. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In The Deep Tech Leaders Podcast , serial entrepreneur Chris Perkins discusses the most undervalued skill in Deep Tech – management. Listen as he reveals lessons from his journey through two successful exits, sharing insights on market alignment, team culture, and effective leadership. Perfect for Deep Tech founders looking to scale their innovations and maximise success. Chapter Notes: 00:00 The Importance of Good Management 01:13 Introduction to the Lab to Market Leadership Podcast 01:41 Meet Chris Perkins: A Serial Entrepreneur 04:17 The Role of Luck and Strategy in Success 05:33 Understanding Customer Problems 07:28 Challenges for Academics in Startups 10:47 Case Study: Dropworks and Digital PCR 12:59 Lessons from Copernican Energy 14:31 The Transition from Scientist to Manager 26:08 Building a Structured Development Process 30:12 The Value of Middle Management 38:43 Advice for Aspiring Entrepreneurs 45:42 Conclusion and Final Thoughts For more expert insights and to stay updated on our latest Deep Tech podcast episodes, follow our podcast so you’ll never miss an episode. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this episode of Lab to Market Leadership , Chris Reichhelm sits down with Eric Mayes , CEO of Endomag , to explore the rare journey of building a medtech startup from the ground up. Eric discusses the strategies that propelled Endomag to the forefront of cancer detection technology and culminated in a $310 million acquisition by Hologic. Perfect for medtech entrepreneurs and all Deep Tech innovators, this episode uncovers the milestones, challenges, and insights on transforming groundbreaking tech into market success. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this episode of Lab to Market Leadership, Chris Reichhelm interviews Rob Davies , Chief Operating Officer, at 6K Energy , discusses what it takes to scale novel battery technology. Rob, who has background in both corporate and startup environments, offers valuable insights on the hurdles and strategies involved in progressing advanced materials from research to market. Tune in to learn how 6K Energy has been revolutionising additive manufacturing and battery materials! Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this episode, Lab to Market Leadership host Chris Reichhelm interviews the former CTO of the Ford Motor Company, Paul Mascarenas OBE . Paul discusses his experiences driving innovation at one of the world’s largest automakers and shares his insights into the complex relationship between startups and large industrial players. Join us to learn about the innovation process within major companies like Ford, and how startups can better position themselves for success. With over 30 years of experience in the automotive industry, his work on the boards of ON Semiconductor, US Steel and Borg Warner, plus his current work as an investor, Paul offers invaluable advice for deep tech founders navigating the path from lab to market. Tune in to learn what it takes for startups to succeed in the automotive and industrial sectors. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
On this episode of ‘Lab to Market Leadership’, Chris Reichhelm talks with Kevin Chen, Managing Director of Lam Capital, about securing funding and scaling in the semiconductor space. Kevin, with his extensive experience that spans MIT, founding startups, and leading teams at Applied Materials, is now responsible for strategic investments at Lam Capital, the venture arm of Lam Research, a $100 billion semiconductor leader. In this episode, Kevin shares his advice for entrepreneurs and CEOs looking to fundraise for their semiconductor or materials startups, highlighting the key elements that investors look for in today’s competitive market. He also discusses the critical role of boards and how improving board performance can significantly impact a startup’s success. Listen now for expert insights on fundraising, board dynamics, and navigating the future of semiconductors. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
On this week’s bite-sized Reflections episode of the Lab to Market Leadership podcast, Deep Tech Leaders CEO Chris Reichhelm explores a vital question: ‘Does the starting point of a deep tech company matter?’ Through lessons learned from previous podcast guests like Peter Collins ( Permasense ) and Henrik Hagemann ( Puraffinity ), Chris reflects on the importance of a company’s starting point—whether it's driven by technology inspiration or a market problem. How does the initial approach affect commercial validation and long-term success? And what can founders do to better position their deep tech startups for funding and product-market fit? Tune in to learn more about the lab-to-market journey and the critical decisions that can define a startup’s trajectory. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
Join us on this episode of Lab to Market Leadership as Chris Reichhelm interviews Tim Cesarek , CEO of Synata Bio . Tim draws from his vast experience to discuss how to successfully bring novel chemistry innovations from the lab to the market. Learn about the common obstacles that trip up leadership teams, the importance of commercial discovery, and how to build a high-performing team. Whether you're in specialty chemicals, waste-to-energy, sustainable aviation fuels or any other emerging industrial tech field, this episode is packed with valuable lessons for you. 00:00 Introduction to Perfectionism in Leadership 00:57 Welcome to the Lab to Market Leadership Podcast 01:41 Meet Tim Cesarek: A Journey Through Various Industries 02:58 Challenges in Taking Chemical Engineering Companies from Lab to Market 04:44 Balancing Technology and Market Risks 09:25 Defining Minimum Viable Products in Chemical Engineering 14:15 The Importance of Commercial Validation 22:02 Scalability and Market Discovery 28:54 Building High-Performing Teams 31:29 Building Organizational Culture 32:13 Balancing Talent and Priorities 33:01 Adapting to Market Changes 33:54 Economic Viability in Clean Tech 36:43 Trust Building with Partners 38:17 Commercial Strategy and Execution 45:16 Navigating Market Opportunities 54:13 Key Lessons for Business Success 58:57 Conclusion and Final Thoughts Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this episode of Lab to Market Leadership, Chris Reichhelm interviews Dr Andy Palmer , CMG, the ‘godfather’ of electric vehicles. Andy's extensive experience as COO of Nissan and CEO of Aston Martin provides a unique perspective on how advanced tech companies can navigate the automotive industry. Discover the secrets to engaging with OEMs, aligning with product cycles, and the importance of storytelling in tech startups. Tune in for a masterclass on leveraging innovation to make a significant impact in automotive technology. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this episode of ‘Lab to Market Leadership,’ Dr. Priya Perumal , a leading expert in construction materials and Chief Scientific Officer at C2CA , discusses the contrasts between university labs and startup environments. Learn about the unique challenges and opportunities that come with moving from academia to the commercial sector. Dr. Perumal provides practical advice and shares her personal journey, offering invaluable guidance for researchers considering this transition. Tune in to understand how to bridge the gap between academic research and market success. 00:00 The Role of a Chief Scientist in a Startup 00:49 Introduction to the Lab to Market Leadership Podcast 01:18 Guest Introduction: Dr. Priya Perumal 03:14 Priya's Initial Impressions of Startup Life 05:56 Comparing Academia and Industry 13:41 The Importance of Practical Applications in Research 24:46 Exploring the Role of Chief Scientist in a Startup 26:21 Balancing Academic and Startup Responsibilities 28:38 Navigating the Challenges of Funding and Team Management 31:19 Differences Between Academia and Industry 36:19 Advice for Aspiring Chief Scientists 42:29 The Importance of Diversity and Mentorship 47:39 Conclusion and Final Thoughts Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
Generating revenue from the licensing of IP sounds great in principle but is notoriously difficult to pull off – especially for start-ups. On this week’s episode, Chris interviews Tony Cochrane , Chief Commercial Officer of Ceres Power , the UK-based fuel cell company. Tony talks about how he and his team were able to grow from £0 - £22m in licensing and services revenue, building relationships with some of the world’s leading industrial companies along the way. 00:00 Introduction to Value Chain in Technology 00:54 Welcome to Lab to Market Leadership Podcast 01:46 Meet Tony Cochrane: Chief Commercial Officer of Ceres Power 02:19 The Journey of Ceres Power: Challenges and Strategies 05:50 Defining and Implementing a Licensing Business Model 11:55 Securing the First Contract: Challenges and Strategies 29:10 Building a Successful Commercial Organisation 32:07 Securing Strategic Partners and Expanding Globally 55:02 Lessons Learned and Future Outlook 57:52 Conclusion and Final Thoughts Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this week’s podcast, Chris Reichhelm speaks with Scott White , the co-founder and former CEO of Pragmatic Semiconductor , one of the UK’s most exciting advanced materials companies. Scott talks us through the 14-year journey, diving into everything from the dynamics of the founding team, technology and scale-up approach, engagement with potential partners & customers, raising over $400m and building a team of over 300. He also talks through how he knew it was time to pass the baton of leadership. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
In this episode of Lab to Market Leadership, Chris sits down with Steve Cook , a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator . Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their odds. Don't miss this deep dive into how advanced science and engineering startups can improve their odds of commercial success. Let us know what you think... Learn more about Lab to Market Leadership: https://www.deeptechleaders.com Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders Podcast Production: Beauxhaus…
 
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