It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Episode 15: The future of the digital shelf with Bazaarvoice
Manage episode 337352613 series 2148549
Contenu fourni par Kantar Retail. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kantar Retail ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In episode #15 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the digital shelf.
Also, get timely news and notes in retail on Australia's new value-based supermarket, TikTok sells fresh food, 7-Eleven acquires Skipcart, and more.
This episode also features Doug Straton, chief customer evangelist, and Zarina Stanford, chief marketing officer, of Bazaarvoice to disucss rethinking the digital shelf and the importance of UGC content.
Have a topic you would like to see us cover? Share your request by emailing Switchon@kantar.com.
Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn
Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn
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Partager
Manage episode 337352613 series 2148549
Contenu fourni par Kantar Retail. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kantar Retail ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In episode #15 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the digital shelf.
Also, get timely news and notes in retail on Australia's new value-based supermarket, TikTok sells fresh food, 7-Eleven acquires Skipcart, and more.
This episode also features Doug Straton, chief customer evangelist, and Zarina Stanford, chief marketing officer, of Bazaarvoice to disucss rethinking the digital shelf and the importance of UGC content.
Have a topic you would like to see us cover? Share your request by emailing Switchon@kantar.com.
Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn
Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn
101 episodes
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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